The hospitality industry

The hospitality industry

As time goes by, business industries tend to face multiple issues that continuously change the way the operations within the sectors occur. One of the industries that have severely been affected with the modern issues is the hospitality industry. In recent years, it is admissible that managers in the hospitality industry have been made aware of the changing environment with the industry. The issues realized to have the impacts on the operations and development of the hotels as the management adopts various strategies to make hospitality grow to the level of other sectors. Some of these strategies that the hospitality management has tried to adopt involve the desire to reduce the cost of operations and the required change for sustainable development. However, following the dynamic nature of the hospitality experienced in recent years, various issues have come in that managers try to handle. One of the most common issues in the contemporary world hospitality management seems to be facing is the issue of technology and social media. Whether positive or negative, technology and social media seem to be taking a rapid evolution in hospitality keeping the managers on toes on how to handle it to their advantage.

There has been intense competition in the hospitality industry in recent years as the managers within the industry work hard to maintain and develop the competitiveness. However, the ability of the businesses to acquire and utilize the information technology has been a significant determinant in how the businesses within hospitality keep up with the competition. Thus, the focus in hospitality has shifted to the way the management within the sector handles the issues of technology and social media. The decision by the management has been influenced by how the technology and social media affect the way of business in hospitality concerning various aspects within the hospitality industry. For instance, the use of technology and social media has proved successful in the way the management works regarding the processes of marketing. Hence, technology, in particular, has been valuable in managing information in the dynamic nature of the hospitality industry.

Therefore, it is becoming increasingly crucial that managers in hospitality become aware of the recent changes in technology and the use of social media as a technological tool to improve the hospitality sector. This is the case since the increasing application of technology is likely to lead the industry into the competition that any business within the hotel industry might not be in a position to cope up with quickly. Then the rival companies will take the advantage to take away the customers that are loyal to their close competitor. Therefore, the management in hospitality has the challenge of ensuring they fully understand the context of the technology and social media in the industry. Specifically, the managers need to be aware of how technology and social media affect the tourism and hospitality from various perspectives.

In the modern world of tourism and hospitality, the guests and other customers are not just ok and find it extremely difficult to keep up with average service. Instead, the customers within the hospitality prefer excellent service beyond what they used to get. In response to the customers need for excellent service, most hotels have opted to install wireless networks. With the availability of wireless networks, customers can access the internet at the time of having their meals. Besides, hotels have got their menu uploaded on their official site so customers can use wireless networks to peruse through the list and make an order while in the hotel. Other than wireless networks, most hotels today use swipe cards where customers are given special swipe cards that allow them to access their rooms. Therefore, the security of the customers has assured a factor that attracts customers in hotels that offer these luxuries. However, where managers in the hospitality industry are finding the adoption of these luxuries a challenge is on the issue of cost. Having wireless networks installed and swipe cards for the security of the customers incur the extra cost that the management needs to understand how to meet it.

It is becoming increasingly needy that the management in hospitality strives to make it convenient for the potential customers to get access to their businesses. Rarely do customers go around nowadays to look for places where they can have means, relax or even spend the night. Instead, They use various websites for the businesses to make reservations in advance including the services they need. Thus, the management has the task of ensuring that all these facilities that customers need to use to make reservations need to be made available. The websites that have proved to be mostly used by customers should be up to date to make it easy for the guests to access the services the hotel offers.

The increased use of technology and social media has improved the way the marketing departments in hospitality carry out their marketing. This has, in turn, raised the level of competition in the hospitality industry since every business is in the race to access as many customers as possible through technology. Social internet platforms such as Facebook and Twitter have evolved from the channel of communication that connects friends and families to all effective engagement between businesses and the clients. However, even with these rapid changes caused by technology, it is within the mandate of the management in hospitality to ensure that the fundamental principles of marketing and promotion are applied to all the message get to the targeted audience. In this perspective, it is admissible that the new digital tools that the management seems to be adopting only serve the purpose of increasing the speed of marketing and make the message reach the audience faster. Also, hospitality appears to be embracing the technology more quickly especially in doing a market analysis to reveal some specific preferences of the customers that the businesses target. This involves trying to understand the tastes, buying habits, and the styles of these customers. Technology has made it possible for multiple companies in hospitality to reach customers and make these inquiries through social media platforms. Hence, management seems to be finding it hard sometimes to make it work forcing the marketing managers to adopt unique strategies to achieve social media marketing.

Significant improvements have been realized in the customer relationship management through the use of technology that facilitates easy and immediate communication between the two parties. Hospitality businesses like the ones involved in the care hire get to reach the customers online before customers get to use their services. It is during such engagement that business managers in charge tend to build the relationship between the business and the potential customers. The two parties get to know each other well until the customer receives the needed services. Even after the services, the business managers get back to the customers with the intention of establishing how best the services were offered to the customers. The use of technology such as calling directly to the customers using the mobile phone, sending email, or text messages encourages transparency in the way the consumer responds. The businesses within the hospitality can then use such feedbacks from the customers to make adjustments that aim at improving the way their services are offered. In the long run, the strategy pays off on the part of the business as the relationship between the customers and the company will have been established.

Technology and social media use have significant influence on the reputation of the businesses in hospitality as it makes it easier for clients to air their reviews about their services. Social media has been impactful in increasing the interaction of the stakeholders within the hospitality industry. Through this interaction, people tend to share their different experiences regarding the services acquired in the businesses within the industry. Through technology, these experiences reach and can be ready by many people who would make their decision about the management of the sector. Thus, technology and social media usage in hospitality have gone beyond just marketing for business products and services. Instead, these digital means have become essential tools businesses through their responsible managers use to brand the way they manage their businesses continuously. For instance, if the customer was served well and became attracted with the way the management of the business operates may take to the social media and indicate the best service he/she received. Similarly, a customer who was accompanied poor treatment may use the same channel to pass the disappointment about the management of the hotel or any business within the hospitality. In fact, it has become a typical scenario that companies and their rivals use customers to access the internet to make either positive or negative comments about the business concerning the way they were treated. Thus, hospitality management seems to be getting much concern of this issue that is becoming rampant following the developing technology and social media.

Conclusively, it is evident that the application of technology and social media is increasing picking up in the hospitality industry as the management of various businesses rushes into finding out on how to capitalize on its use to their advantage. Though technology and social media seem to be old-time factors in the business environment, the application of these factors appears new in hospitality management. Equally, technology seems to be a new factor in the marketing world, and hospitality management seems to be examining all means possible to maintain and utilize technology. Customers in hospitality have taken advantage of the technology to demand more than the essential services such as internet access and increased security. Similarly, businesses seem to be capitalizing on technology and social media to improve their way of marketing. Managers in hospitality as well have taken on the technology to enhance their relationship with the customers and trying as much to acquire the loyalty of customers. The competition has become so stiff that businesses prefer to use technology and social media to build on management brand. Thus, technology seems to be a significant factor in the way companies manage their costs in a way that they are reasonable to allow profit-making.

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