Question 1: Why are Data, Information, Business Intelligence, and Knowledge Important to Apple? Give an Example of each Type in Relation to the iPad

For about 20 years, the Apple company was struggling to survive in the market that it almost even closed down its business due to bankruptcy. However, the company finally realized that it could merge data, information, business intelligence, and knowledge and things around in the market. Data and information are essential to the company since they enable it to understand the progress it is making through customer feedback. Business intelligence and knowledge also help the company to analyze the market effectively and identify the existing gaps that need to be filled, and they fill them using their products like the implementation of the iPad.

For instance, the Apple company realized that the company’s customers were in demand of a device that was easily portable and which they could use to multitask various operations. This, therefore, steered the company to come up with an iPad that was portable, lightweight, more of an iPhone but with additional computer operations for multitasking. Through their business intelligence and knowledge, they were thus able to release the iPad with all these features as per the demand that was in the market.

Question 2: Explain how Apple Achieved Business Success through the use of Information, Information Technology, and People

The Apple company attained success by accepting to work in collaboration with other people. For instance, there are numerous individuals with innovative ideas related to technology and how best that information is applicable in promoting the success of an organization. The company analyzed and acquired knowledge from various people and how fast technology was growing and then integrated it into its operations that in the long run led to its success.

The company allowed different people to create software applications and bring into the company where they incorporated them into their devices. This move expanded the business operations of the company than never before thus leading its success at the end of the day. For example, the company accepted John Lin’s prototype of remote control for the company’s iPod.

Question 3: Evaluate how Apple can gain Business Intelligence through the Implementation of a Customer Relationship Management System

Customer relationship management system is ideal and productive for business operations just because it enables a company to get direct feedback from the customers concerning its products. The relationship also allows the end users of a company’s products to offer new ideas and suggestions on what the company should improve or include in its products so that it can be significantly accepted in the market. It is more effective gain business intelligence by having a platform of listing to the customer’s suggestions and ideas for improvement of the end product.

Given that technology is very dynamic and fast moving, a company, should keep that pace through acquiring innovation and creativeness that customers require and prefer a company’s product should have for it to be more useful to them. For instance, the relationship between the apple company and its customers has enabled the company to acquire great strides in business success through allowing customers to bring software applications that are downloaded from the app store by other customers.

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