Whitney Museum of American Art was the first museum to be dedicated to ensuring that the work of the hardworking living American artists gets an audience. This was by providing a platform in which such work was displayed and exposed to the rest of the world. Currently, branding is one of the hardest and most challenging act. Even though, it remains crucial for anyone who intends to market themselves and their art. Although it requires the availability of resources which at times may be a challenge, gaining a reputable brand name and image takes a while. This is because an individual has to create his/her awareness to the public concerning their art before going further to prove their prolific skills in the same industry. That is one of the reasons why it becomes very challenging and almost impossible for young artists to be widely known beyond their localities. The Whitney, however, has been a pillar to the American artists and today, any great contemporary artists have a higher chance of gaining reputation without having to undergo many challenges while trying to market themselves.

My first time to visit the Whitney was right after I graduated from high school. Some of my friends are highly talented in art. This is one of the reasons that made me be greatly inspired and my love for art was fueled. One of my friends had been informed about the Whitney Museum and its dedication towards supporting the upcoming artists by providing them with a platform for displaying their talent. We decided that we would visit the museum and learn various lessons about how one makes use of it to market and brand their art. Upon the visit, one of the greatest inspirations that I admired was the fact that the museum is not biased and corrupt when it comes to the display of artworks from various artists. While most of the modern museums try to gain reputation by only displaying the works of the famous and reputable artists in America and across the world, the Whitney portrays a completely different image. I learned the names of artists I had never heard of, and I had to research further to realize how talented the American population is. I came to realize that without the Whitney, some of the talents would have remained unknown and unappreciated forever.

The Whitney is one of the museums that have been working with the emerging and upcoming contemporary artists by not only giving them a platform for marketing their art but by also acting as a center where one can learn a lot concerning art and get inspired. Since its development, young and older artists have found a suitable platform where they are free to express their art. Besides, emerging artists can always visit the museum and gain valuable insights on how to carry out various artistic designs. Some of my friends have always visited the museum to get updated with the latest trends in art. This has helped them to remain in the market by embracing the new styles and trends that make them competitive in the industry of art. Other than the artists, the museum further offers the general public access to the charm of the endless modern American art. People from different regions in America visit the museum to have fun and enjoy surfing through the endless lists and displays of prolific contemporary modern art. The museum further does a great and impressing installation of art, especially in the annual Biennials and people can access artistic work from the most talented American artists.

By joining the Whitney for my internship program in the marketing publication position, I hope to gain a list of essential basic and complex marketing and publication skills and knowledge. Some of the marketing skills that I hope to gain by attending the museum include channel strategy which is a basic and essential skill for any great marketer to possess. I also intend to benefit from a deep knowledge of marketing which will include accounting for the audience and recognizing their needs and ways through which such desires can be satisfied. The publication department will also equip me with essential skills including strengthening my editorial abilities. Editorial skills are essential to publishers. Other useful skills that I will gain from the internship include developed expertise in research, familiarity with the production of books, as well as having a broader and complex knowledge of the American contemporary art that is available in Whitney’s collection. I look forward to the experience.

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