Walmart is a retail corporation that has gained a multinational status selling numerous products to the customers. Walmart is operating as a hypermarket and also a grocery store that have been successful throughout the country and at international level. Because the company operates in selling retail products, he main target market are people who use these products everyday and are continuously benefiting from the services of the company. In many cases, walmart has been attracting customers from different aspects of life. The company also retails at international level through the internet. This is an initiative that have been growing for some time now. Walmart provided service wealthy people as well as people were living below the poverty line as well as the middle class people. Because of a large array of customers served, the company is guaranteed success and this is the reason why it has been making many proporsls for expansion. Through strategic planning, the management of walmart plan to organise and set goals that focus on the resources and making the available resources towards a common goal set by thecompany management.Strategic planning is a crucial part of an organisation that is aiming to expand and look for new strategies. As an international company that deals with departmental stores and selling numerous products to customers, it is important to integrate the best strategies that would help in the expansion. Starting a strategic plan helps to change an environment and make the best strategies that can be used to outdo the competitors. Expanding a business can sometimes be risky as the business owners do not know what to expect in the new market. At the same time, it is never easy to outdo competitors especially on the locations that they are already renounced in. Different components of strategic plan and goals as well as market values have to be analysed.

This presentation will give a consolidated strategic plan that is directed towards the investors who are a interested in the new plan of walmart. The company is determined to expand so as o successfully welcome new investors who can participate in this process. The company have a competitive advantage over the other companies because of the strong client base that it had already established. The company occupies both high class and low class customers. This gives it an advantage over the other competitorsThe company have got a massive competitive advantage that comes o management and recruitment. The chain of management starts with the chief executive officer(CEO) who heads ll the operations and is followed closely by the executive director. The main role of executive director is to monitor the operations of the management teams such as human resource department, sales department,  finance and production departments. Walmart also targets internal markets and external markets through understanding diverse cultures across the country and across the globe. The company also comes up with products that are accepted to ensure that there is no problems between the government and the company. It is also taking care of the Christian core values by maintaining honesty, openness and trust. Through rationalization, there are endless benefits associated with operating a grocery store because they are expenses such as production that do not come in the online store. Competition in the market is the main challenge and barrier to success in the market. There are any stores such as amazon that are trying to outdo the company. However, the market base is stll strong. Within the past few years, the company have realised a profit margin of more than three billion. The expanding markets is ready to accept the products of the company including those that are tailor-made and those that are specific to the demands of their clients.

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