Customer information sharing is a good move for a business as it can help the organization to improve the quality of products and services. Most companies today advocate for direct contact between the company and its client(Hoepman, 2018). As a result, they have to get the names and the addresses of the clients for easy reach to these people. However, the move might be as disadvantageous to the company as some of the clients may feel that the business invade their privacy. They will tend to avoid such business, and this can result in a loss for the industry. A given company giving another company permission to access the postings, messages, and photographs of its clients is at risk of losing the same customers as the move infringe the system’s security approach. This move should be avoided as a protection strategy for customers.

Wal-Mart intentions of getting access into customers’ personal information in the hope to take in more about its customers need are like a waste of time and money. Using organization’s resources to contact customers about their taste and preferences of the company’s products can be a waste of resources in the situation when the results show that the customers are satisfied with products(Pinto et al., 2019). Some customers can feel that the company is invading their privacy and they can stop consuming the products from this company. To avoid this, the company should always set specific, secure, relevant and timely goals before contacting customers about their satisfaction with the company’s products.

Access into customer’s personal information can make the customers turn against the business. When the company has customers’ information, it can be risky as when an information leak to other people the company can be blamed(Hoepman, 2018). Customers will feel that the company does not take care of their personal information and can share it with any other person who makes them have a negative attitude towards the company. They will turn against the company and sometimes they will stop consuming the company’s products. Customer’s information such as messages, names, and addresses are so personal and should not be given to other people without their consent. Even though they help in knowing customers feedback, the company should avoid having them as it can drive away customers if they find it with other people.

Most of Wal-Mart’s information is stored on the internet which is prone to hacking hence the hackers can get the customers information. When a given customer is a target by the criminals, they can hack the company’s website and get the information of a customer of their choice. Storing personal knowledge of the customers by a company is dangerous as it can lead to insecurity to the customers(Pinto et al., 2019). The hackers can use the address and the name to locate the customers which can result in death or loss of customer’s personal property. To avoid putting customers into a risky situation, the company should not have their personal information but should look for other alternative ways on how to reach the customers.

Conclusively, giving a company permission to access the customer’s personal information is dangerous as it can drive away customers. Having their personal information can lead to loss of this information or the information getting into unauthorized hands. This is dangerous to customers for security reasons as the criminals can use this information to locate the clients of their choice. The should not keep the customers’ personal information with them but rather should look for other ways to reach customers. They should conduct surveys about customers’ needs without getting their personal information. Through this, the customers will trust the company and believe in their products. They will not blame the company for any loss of their, and the company will have a got image to its clients.

References

Hoepman, J. H. (2018). Privacy Design Strategies (The Little Blue Book).

Pinto, F. C., Borges, I., & Santiago, F. (2019). IoT Digital Service Provider: Towards Smart Living. In Smart Marketing With the Internet of Things. IGI Global.

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