The photograph portrays the image of a man, James Delligatti, holding two large hamburgers. Behind the man, you can see employees are preparing more hamburgers for customers. The environmental setting of the photograph is that of a hotel. The man with the two hamburgers on his hand tries to advertise them to audiences. The photograph is engaging and interesting. The visual image makes an argument. The image of the man holding two hamburgers portrays an argument that claims McDonald’s hamburgers are good and you should try them. The image would persuade a reasonable person to buy the product or use the services of the company. The smile on the man’s face suggests that the product being advertised is delicious. Besides, the evidence on the quality of the product is shown on the image. The man displaying the hamburgers is happy, and this should make one understand that he is convinced with the quality of the product.

Source: (Grimes, 2016)

Reference

Grimes, W. (2016). Michael James Delligatti, creator of the big Mac, dies at 98. The New York Times. Retrieved from https://www.nytimes.com/2016/11/30/business/michael-james-delligatti-creator-of-the-big-mac-dies-at-98.html?rref=collection%2Ftimestopic%2FMcDonald%27s%20Corporation

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