[Speaker 1]:This audio is used for the transcriber test at go transcript.

[Speaker 2]: In my experience, I’ve literally found that you have these two camps you have CFO.Actually, that’s kind of they’re tactical in their thinking than penny pinchers. And actually they tend to be older. If I’m honest, you know older CFO expected to just kind of think digital which is social media. We’ve seen literally think CFO about this back when the teams have gotten close and look you know we want to kick start digital transmission programs and everything else are gone. Yes but we’ve already got websites we’ve already got Facebook accounts and things literally we’ve seen that level. So from a CFO perspective that doesn’t need to be a level of education. It’s very important early on to understand what type of CFO you’re actually dealing with because if you’re dealing with a CFO that the action that absolutely gets the relevance and the importance of each ofyour trouble you know it is an overused term but digital differentiation. Digital transformation being in digital business being able to operate at speed being able to move into new markets at speed because that’s fundamentally what Digital allows you to do allows you to become a flexible at your optimization. And if you do it right, you can spot the new market opportunity, and you can move into it within four months. You can create a service in creating new digital service. Moving to that new market try and concur it or all the digital optimization you can identify a new market opportunity. But traditionally it might take you 18 months to get into it. By that time it’s gone, so digital by it becoming a digital optimization is much about providing an optimization by simply a competitive edge. It is helping them become a sort of more streamlined flexible you know cost-efficient operation. You couldn’t start using artificial intelligence for example if you want digital optimization or digitized optimization at least. So there are lots about it. So understand that about the CFO that you’re dealing with. If the CFO which you can don’t get it then what we’ve actually found really what we have works really well for some of the tactical CFO. We’ve actually taken them on tools to govern these companies to get digitized. So I’ll take digitized for transformed and what we’ve found is it’s when we’ve encountered CFO that don’t get digital and the very tactical in their thinking and just think it’s a fad. For example when we’ve taken them to see companies that have undergone successful digital transformation programs whether it’s in insurance or wherever it happens to be. They’ve come out, and they’ve gone. I absolutely get it now. Okay. Right. So what we now need to do. I’ve seen the benefits I’ve seen the Promised Land. What we need to do so that is as I said with tactical CFO you’ve got to bring them with you. They’ve got to be on board. But some of them actually need yet need educating the best way to educate them to expose them to the benefits of digital. You know even within their own organizations like look you know if you wanted to be if you wanted to move into a new market if they missed the CFO it would take you 18 months. And here’s the evidence for that. But if you spotted new opportunity in your digital optimization, you could move in that new market very quickly.

[Speaker 1]:This audio is used for the transcriber test at go transcript.

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