In marketing, product or service refers to a tangible good or an intangible service that meets the needs of the consumers. Whatever is the product or service, the company needs to have a clear grasp of the item or idea before marketing it. Riviera Cleaners Company will provide residential house cleaning service for the affluent market. The company will provide cleaning services in areas such as bathroom, carpets, upholstery, hardwood floors, tiles and grouts, area rugs, windows, kitchen, and bedroom. Also, we will provide post-construction clean-up, sewage and biohazard clean-up and air duct cleaning.

The benefit of a residential house cleaning service to our customers includes the following. First, the service will provide a healthier environment. Bacteria and germs are everywhere, and visitors or home owners can easily spread diseases. Our professional team will offer a cleaning service that will reduce the presence of germs and bacteria in the house. Second, the household will see good first impression when they hire our professional cleaning service. Besides, the household should expect high-quality professional results that will impress visitors. Third, the company will customize the cleaning schedule of the customer. Customers will be allowed to choose how often they want us to clean their homes. Riviera Cleaners Company will offer its services on a weekly, bi-weekly and a monthly schedule depending on the requests the customers will make. The company will promote its cleaning services by offering customers exclusive membership discounts. The company will create enticing sign-up bonuses and discounts to attract more customers and enhance competition. Similarly, the company will provide loyal customers with membership discounts.

The life-cycle of our service is the introduction stage. In this phase, the company will launch its residential house cleaning service into the market for customers to see. Moreover, in this stage, the objective of the company will be to increase awareness of the service in an effort to attract more customers. The company will offer services at a higher price to recover development and marketing costs. Since the market size is small, the sales will be low; however, customers can use our services again at the growth stage.

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