Introduction

The book ‘Audience Evolution: New Technologies and the Transformation of Media Audiences’  by PHILIP M. NAPOLI talks about several ways in which technology have affected the environment of the media and other traditional approaches used in the media. These changes have transformed the way media is analyzed and how the audiences create opportunities and alternatives. The book explores various options and how they are changing the technological environment in response to the dynamics of media consumption. The dynamics relate directly to the information systems, and both depend on each other.Devolution of the audience is the main idea behind the media industry where stakeholders such as the wires advertisers and distributors conceptualize that audiences and each of them have to respond to changes in the environment. Environmental changes in world technology and the changes that simultaneous transform the operations of the media and the consumption of consumer behavior.

The role of this paper is to assert their relationship between the traditional metrics and the emergence of alternative conceptualization of the audience behavior.

How the article applies to more significant issues for the smartphone industry

There are several ways in which this book applies to the more significant issue of the smartphone industry. The technological changes and economic strategies have filtered the processes of identifying the stakeholders under the operations of the customers. The audiences in the media are constantly changing as new technologies that form the critical part of the industrial revolution, especially in the smartphone sector. New technologies give audiences control, and they increasingly have a choice to make as to what media they consume thereby transforming the relationship between the audiences and the media. At the same time, the technologies measure the audience behavior and how the audiences used to consume the media in the past. The changes also compare to the thinking which is different as they determine the audience and understand the traditional concepts of the analytic methods.

There are several issues which the researchers may need to pursue or consider. One of them is the trends in the consumer purchase (Napoli,12). This can help the smartphone industry to emphasize the ideas of the audience and how they socially construct various phenomena. The revolution of the audiences is another idea that the researcher can focus on especially when talking about their demands that cannot be made by the smartphone industries and other technological advancements.Learning about the operations of social media is one idea that a researcher can focus on to tell what the smartphone industry can do to adjust to the revolution of the consumers. Analyzing the media industry also demands that there is an emphasis on the audiences and the socially constructed beliefs (Napoli, 14).

In conclusion, the researcher in the article did not understand or find the data that support the trends in the new technology. Most of the claims lacked the support especially those that deal with the interactivity of the environment and gathering of their news streams about the audience and their relationship with the media.Several thoughts and insights make this article more helpful to the class as several ideas that have to be covered do not show the methods of the new technical curves within the new media technology for the managers. This also includes understanding the social media and how social media affects consumer behaviors. Consumer behavior in society is essential to the managers because it determines whether they are going to succeed in the implementation of the projects or not. This is the idea that should have been added to make the article even more helpful and useful.

References

Napoli, Philip M. Audience evolution: New technologies and the transformation of media audiences. Columbia University Press, 2011.

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