The Market Research Society (MRS) is based in the United Kingdom and plays a significant role in the identification of market structures and trends. The code of conduct of MRS is stipulated to the accommodation of vulnerable market-related groups. The codes of conduct revolve around professional standards, quality standards, complaint handling, research participants and policies among other perspectives. The main aim of the paper is to analyze the effectiveness of the codes of conduct of MRS in governing research in the UK.

A rule in the MRS charter provides that all its members must ascertain that research works conform to both the national and international legislation based on particular projects. Data protection must also be adhered to as per the provisions of the Data Protection Act of 1998 (MRS Code of Conduct, 2017). The role played by the law is in ensuring that only legal information is given regarding a study. The MRC must approve all research works, a move which bar researchers from creating malice aimed at degrading the reputation of anything under investigation.

The rule of client confidentiality blocks researchers from publicly exposing the identities, characters and any other information regarding their clients. In the case where files used are from identifiable clients, the data should only be given at appropriate points and not anytime (MRS Code of Conduct, 2017). The code of conduct is imperative as it ensures the security of clients who may be vulnerable to attacks after sharing vital information.

In conclusion, the market research society is a body viewed to essential roles in the research platforms in the UK. If members strictly follow their codes of conduct, then we shall experience a smooth undertaking of studies. It is crucial to protect the clients, produce quality and valid information and many other issues based on research. All are advocated for by the MRS.

References

MRS Code of Conduct | Market Research Society | Market Research Society. (2017). Retrieved from https://www.mrs.org.uk/standards/code-of-conduct

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