Sharpley and Telfer (2015) assert that evolution of traditional architecture has emerged as a tourist attraction aspect for both domestic and foreign tourists. China records an approximate of over 2.61 billion tourists yearly with most of the tourist attraction sites being Grand Palace Complex in Bangkok. Globalization enables people to travel to countries of their choice for different purposes including tourism, business, and settlement purposes (Tangpoonsupsiri, 2013) (2015). Initially, the nation had a lower count of tourists due to the travelling limitations for foreign tourists. After modernization and growth, the nation had a higher number of tourists. Traditional architecture in Bangkok suffices to be a major tourist attraction factor, and globalization opened the channels to enable people to move freely to tourist destinations of their choice.

According to Tangpoonsupsiri (2013), Bangkok has been able to realize a visual culture through the evolution of traditional architecture. Bangkok construction style involves the reliance on conventional culture to develop buildings that charm both the local as well as the foreigners. Globalization, on the other hand, creates the travel channels for tourists who wish to witness Bangkok’s traditional architecture in modern buildings. Globalization and changes in the conformity of the environment are crucial to attracting tourists. As such, the architects in Bangkok have understood how significant traditional architecture appeals to foreigners, as well as the locals, who appreciate traditional culture more than the modern approach to architectural development. Historical buildings have emerged as tourist attraction sites for tourism (Sintusingha & Mirgholami, 2013). As such, globalization and the evolution of traditional architecture have significantly improved Bangkok as a tourist destination.

Chartniyom (2013) affirms that traditional architecture has an emotional impact and appeal to many tourists. The conventional architecture evolution means the reproduction and preservation the preferred traditional architectural methods. A Chinese market in Bangkok named ‘Sampheng’ utilizes the conventional approach which appeals to many people who value the architectural design of the ancient Bangkok developers. The market appeals to locals as well as the tourists to get to view a reminder of the Bangkok architectural history. Globalization has influenced the surge in the number of tourists to Bangkok because many tourists get the opportunity to travel to different destinations as tourists without strict restrictions. Jenks, Kozak, and Takkanon, (2013) affirm that the sustainability buildings developed using the traditional architectural approach appeals to most foreign tourists which have accordingly augmented the number of people flocking into the nation as tourists.

The cultural center in Bangkok is a perfect carrier of the traditional architecture of the nation (Ding & Xue, 2015). Evolution of conventional architecture of Bangkok mostly involves the preservation of traditional architecture while bringing a modern touch to the development of construction sites. The artistic approach to architectural development appeals to the people both locals and internationals who need to view how society was like before modernization and growth. Initially, people were limited to countries of their citizenship which made it hard to travel. Globalization eliminated the strict regulations and opened the channels for people to travel internationally. Evolution of traditional culture primarily appeals to many tourists, an aspect which has influenced the decision for many people to travel to Bangkok and caused the development of Bangkok as a tourist destination.

Pinto and Modliński (2016) proclaim that many people fear the vast erosion of cultural heritage in the advent of globalization. Globalization and changes in the conformity to the physical environment have influenced many developers to copy the styles of foreign countries while abandoning traditional architectural development of the locals. On the contrary, Bangkok tries its best to ensure that its traditional heritage and architecture is not forgone. Combining architecture and cultural heritage creates dynamism and attracts many tourists. Pieterse (2015) affirms that in the advent of globalization which is causing vast changes in the society, the ability to withstand social influence creates the emotional impact and appeal necessary to attract tourists. Bangkok has relied on the approach to ensure the tourism sector improves in this era of globalization and vast change in cultural heritage.

Crang (2015) emphasizes that tourism is about interacting with people and places, and getting to know different people and culture. Bangkok understands that evolution of the traditional architectural culture will significantly improve the performance of the tourism sector because the architectural designs interact with the people appealingly. Particularly, Bangkok understands the essence of maintaining an ‘ethical’ relationship with the habitat. Evolution of traditional architecture means preserving heritage as well as the environment in the 21st century. Bangkok utilizes the concept of the evolution of traditional architecture to create an architectural identity that will appeal to tourists (Horayangkura, 2017). The value for heritage and a view of historic scenes ensures that the tourists stay entertained and develop the urge to revisit Bangkok in future to appreciate the cultural heritage evident in the historical sites.

References

Chartniyom, P. (2013). Craft communities in urban space, Bangkok: Authenticity, transformation and preservation. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and arts), 6(1), 11-31.

Crang, M. (2015). Travelling ethics: Valuing harmony, habitat and heritage while consuming people and places. Geoforum, 67, 194-203.

Ding, G., & Xue, C. Q. (2015). China’s Architectural Aid: Exporting a Transformational Modernism. Habitat International, 47, 136-147.

Horayangkura, V. (2017). In Search of Fundamentals of Thai Architectural Identity: A Reflection of Contemporary Transformation. 3(1), 21-40.

Jenks, M., Kozak, D., & Takkanon, P. (2013). World cities and urban form: fragmented, polycentric, Sustainable? Routledge.

Pieterse, J. N. (2015). Globalization and culture: Global mélange. Rowman & Littlefield.

Pinto, L., & Modliński, A. (2016). Preserving Architecture with Heritage, like a Business Concept. In International Scientific Symposium “Economics, Business & Finance.” 86.

Sharpley, R., & Telfer, D. J. (2015). Tourism and development in the developing world. Routledge.

Sintusingha, S., & Mirgholami, M. (2013). Parallel modernization and self-colonization: Urban evolution and practices in Bangkok and Tehran. Cities, 30, 122-132.

Tangpoonsupsiri, T. (2013). Visual Culture: The Interpretation of Bangkok’s Historic Streetscapes. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and arts), 6(6), 56-73.

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