The school stands to benefit from this arrangement because the congestion issue contributes to a bad image for the institution. On some occasions, visitors to the institution might end up being inconvenienced by the congestion, especially if they end up in the wrong parking lot. The institution might want to improve its image by ensuring that the available spaces are managed efficiently. Another benefit for the institution is that there will be good data that can help in finding future solutions to the problem. For example, the current data on demand and supply levels of parking spaces is not enough because of the mix up that is usually witnessed in the various parking lots. However, if parking lots are guaranteed and reserved on time-basis, it will be easy for UCR to determine the demand for spaces versus the supply. Currently, the school issues parking permits on demand, without having to consider the supply rate of parking spaces. Eventually, the reserved parking permits will offer the institution more revenue because their demand is high and they are priced at a premium.

The gold max parking permit provides the best and most practical solution to this issue. The argument that more parking spaces can solve the problem fails to consider the fact that more space will only attract more vehicles. However, at this point the priority is to make the parking lot orderly and practical for students. Parking spaces can be increased later using the formula that is proposed above. The other viable option is to make the parking spaces expensive so as to discourage most students from parking within the institution. This option is not preferred by this proposal because it only burdens the students without giving any responsibility to UCR. The gold max option gives only willing-students the chance to spend more and save time and also provides a certain level of sustainability as compared to the other available options

 
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