The influence of social media in this day and age has transcended the pre-determined numbers and societal impact. As such, having a social media profile alone is not enough to gain exposure (Rocha et al. 15). For any business, including those in graphic design, quality content is going to benefit the market as well as the author. While text-based updates are informative, the use of eye-catching posts for followers is recommended. Inherently, graphics can boost social media presence in a variety of ways. The following paper delineates on the social media presence that graphic designers need to stand out in the market. This will align with the overall thesis purpose which entails adhering to specific codes of conduct and alignment with ethical standards.

Social media user surveys determine that use of posting updates that entail pictures and albums result in skyrocketing views. A graphic designer can provide custom images that relate to the content being provided (Rocha et al. 19). This is known as authorship. The process allows the graphic designer to engage more within social media posts to encourage people to visit their website. Irma Zimmerman, from Australia, is a hot-pot of creativity and a graphic designer. She regards social media as an entity that boosts her business whether locally or internationally (Social Intelligence). Through the exposure, she has been able to implement some of her talents including branding and website as well as social media account design for her business. The ability to create content for herself, as an author, allows her to have a social media presence across numerous platforms including Facebook and MySpace.

Regarding social media presence, a graphic designer needs to be active. This helps in the company’s personal and professional image which may not cause any harm. According to Irma Zimmerman, her linked accounts to the central business website require her to visit her social media accounts every day to stay afloat with any emerging issues. The process of doing so is complex and intricate but, interesting(Social Intelligence). Part of maintaining a professional image for any modern business is posting quality content that engages the followers. The material has to be aware of the emerging issues such as racial biasness, child protection rights and human rights violation (Peng et al.). Any unethical handling of accounts can paint a horrid picture of the business undertakings, and this is the responsibility of the graphic designer (Baird-Smith). To become more interesting, based on the current case study, Irma indicates that it is necessary to include visuals that relate to the products or the services in the online posts. The idea is to engage with the followers and provide them with a direct feeling of what to expect. Followers will see that the author cares about the online reputation as well as their professional image(Social Intelligence). This rubs well with the audience and can increase the popularity of the business brand.

Additionally, content is pivotal to the advertisement for any business or information. A graphic designer who takes up the role of an author should ensure that the visuals being used do not contain any graphical content. Graphical content is any repulsive images that are not acceptable by society. This includes pictures of young teenagers too exposed or graphical content that promote violence including guns(Baird-Smith). In other words, the material being relayed should be directly and authentically related to the business products and services or brand. Infographics, according to Irma, are great for social media since they combine interesting visuals with helpful information(Social Intelligence). Thus, the infographics can be used to create social media posts that are informative and engaging with the audience. As a result, followers can find helpful tips, and this may require them to visit your website. For example, Irma suggests that when using Instagram, for instance, one can post questions with animated figures that would interest the audience(Social Intelligence). A link to the website is provided directly below the social media platform, and the follower can directly access the site.

Another aspect of being an author as a graphic designer is the need to increase and encourage shareability among followers. Platforms such as Twitter help re-tweets which is a form of communication where the followers tag other followers about the company’s portfolio or any additional information(Bhargava,  Mehndiratta, and Asawa). The social media posts, according to Irma Zimmerman, should encourage the followers to share the information in their pages. When the followers find the infographics as well as other features, they will find this helpful and inspire others to read about the information provided by the designer (Social Intelligence). Consequently, more people will have the chance to see the posts and in turn visit the website. Traffic generated from the website can be accounted for from social media sites.

Another way of ensuring that content reaches a mass of people is to use the contacts already existing by the author. This is regarded as the best option and a plus for any graphic designer who is willing to reach a lot of people but, naturally does not have the marketing skills(Bhargava,  Mehndiratta, and Asawa). The background of any project, for instance, can be exploited using the followers already gained in the social media sites through the exploitation of content by the author. The option is best especially for any author with no or limited marketing budget.

To become a successful designing author on social media, it is best to know which social media sites have the most considerable following and which ones do not. Facebook is considered as the biggest social media network in the world and is the most significant for authors of general interests in any background. For graphic designers, an author needs to look for most people to reach in one place and gain invaluable marketing inputs as well as advertising publication opportunities (Peng et al.). For example, Irma indicates that if an author wants to reach for a younger demographic, multimedia-driven and content visuals are the best platforms to use(Social Intelligence). The social media platform for this is Pinterest and Instagram as well as Snapchat. For severe notifications on social media, an author should know that Twitter is the best social media platform for the author.

What Authors Should Do

Authors should first understand that social media is a baseline where people interact, have the freedom to express themselves and socialise on a virtual level(Bhargava,  Mehndiratta, and Asawa). The author should be considerate on what to post including the type of information as well as the message to be communicated. The word needs to be sustainable and have continuity. Social media is known to reward the authors who are sensitive to audience needs and have a voice as well as personality. People on the sites will associate the individual or author with a particular type of message or branding information(Baird-Smith). If a graphic designer wants to present a house design of the future, then it will require the message to be practical and useful. There is no need to talk about the author in the news but, it would be best to talk about something that is related to the letter. The number one mistake, according to Irma that authors do in social media provides boring and insufferable messages on social media(Social Intelligence). This is regarded as a cardinal sin.

Conclusion

In summary, marketing and branding through social media are one of the cheapest and most efficient ways of promoting an author regardless of their background. An author should always be authentic and reel in the will to be active at all times. This requires them to be ever-changing with the environment and especially their audience through the use of different techniques over time. The reason is that people’s mindset on social media alters at great or tremendous rates and approaching social media through flexible and patient mindset is the best strategy. In the end, social media is a component for an author who necessarily should take into consideration as an important one. It should be used as a holistic platform for marketing and promotion strategy to get traffic for their website in the end.

Work Cited

Rocha, Anderson, et al. “Authorship attribution for social media forensics.” IEEE Transactions on Information Forensics and Security 12.1 (2017): 5-33.

Social Intelligence. Irma Zimmerman. Social Intelligence: Tell IT Media. 2018. Accessed from http://www.mysocialintelligence.com/social-media-in-business-a-graphic-designer-case-study/

Baird-Smith, Louise. “How important is it for an author to have a significant social media presence and to demonstrate that to the publisher?”Design Incubation. 2018. Accessed from https://designincubation.com/publications/ask-the-editor/how-important-is-it-for-an-author-to-have-a-significant-social-media-presence-and-to-demonstrate-that-to-the-publisher/

Peng, Jian, et al. “Astroturfing detection in social media: a binary n‐gram–based approach.” Concurrency and Computation: Practice and Experience 29.17 (2017): e4013.

Bhargava, Mudit, Pulkit Mehndiratta, and Krishna Asawa. “Stylometric analysis for authorship attribution on twitter.” International Conference on Big Data Analytics. Springer, Cham, 2013.

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