Staples Inc. is a large office supply chain store based in the United States. The company has retail stores serving customers under the brand name in over 26 countries worldwide. It also operates subsidiaries in a number of countries. It specializes in products such as office machines, furniture, business services both in stores and online, staples, technology and promotional products.

The company primary target market the business clientele. Though the company serves both individual shoppers and business clientele, all are those looking to furnish their offices. The target market is segmented based on geography. The company operates retail stores in North America and also has other stores outside America. The company also operates subsidiaries.

The company uses different distribution channels. One of the channels is through stores. In the United States, the company has 1555 retail stores and additional 316 stores in Canada. Through these stores, people can drop in any time and purchase. The store ensures that the products are near the consumer and minimizes the transportation costs. Internationally, the company has subsidiaries and stores in many countries. This ensures that the products are accessible everywhere. The retail stores target home offices and small businesses and casual consumers.

The other distribution channel is the internet based channel. This is where consumers’ orders products through the internet and the products are delivered. The internet based distribution channel is based mainly in North America.  It targets small businesses and organizations with up to 20 office workers. The company has a business delivery department that delivers products to offices when ordered. The cannel makes it easier for businesses to purchase items since it reduces the hustle of transportation. Products are ordered through the website staples.com. The other distribution method is contracts. The contracts business serves mid-sized businesses and organizations through the Staples Business advantage and fortune.

In my view, these distributions have been very successful. The company is among the largest office products retailers in the world. These distribution channels allow the consumers to make larger purchases given that goods are near or will be delivered. When the cost of transportation is taken off the consumer, it becomes a marketing strategy.

The retail stores largely target home businesses and casual consumers. Through the many retail stores, the company is able to reach many consumers. The stores are distributed all over the world and consumers have a chance to view the products before buying. The internet based ordering also improves the efficiency. Consumers can order customized products based on their tastes and preferences.  This attracts a larger part of the larger organizations who want customized furniture.

Some of the factors that have led to the success of these distribution channels is the market segmentation. The company has segmented the market based on location. The retail stores are mostly in North America and international countries. However, the delivery system is only based in North America. In the international market, the company depends on the retail stores and subsidiaries who handle the deliveries.

Through the years, the company has maintained its distribution channels and be among the best in the industry. The company’s market segmentation allows it to reach many consumers efficiently through retail stores, online ordering and use of subsidiaries. In addition, the company operates in many countries.

Do you need an Original High Quality Academic Custom Essay?