Though Wanda has been successful in marketing through her website and word of mouth, she needs to use the widely resourceful social media to for more success and profitability. I would suggest that she uses Facebook as the social media-marketing tool.  Specifically, I recommend her to open a business page with facebook. This will enable her to post her items and prices on facebook.

Marketing in social media requires time to post and reply to customers posts. This might be tedious to Wanda or it might require her to employ someone to do it. However, there is a better solution. The post planner for scheduled posts is an app inbuilt in facebook. It allows one to schedule updates in advance. It also gives one a list of status ideas together with the most viral posts based on your industry. In addition, it has a free training on how to maximize your facebook presence.

In facebook, ones content is the product. Wanda should include contents that are useful and interesting. Her style and themes should be consistent to enable build a brand. The price involved here is not much considering the benefits. The cost involved is the internet connection and the post planner requires a $7 subscription every month. Facebook has all kind of people from old to young. Wanda has no specific target audience in terms of age. All she has to do is promote her page so that many people like it. By doing this, her posts will be available in many people’s feeds. Promotion will ensure her posts have a wider audience.

By using Facebook, Wanda will be able to promote and market her products all over the world. With time, this can help her open up branches in different countries. However, she has to first build a brand built on consistent style and theme.

 
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