A social media marketing program is essential in marketing, and it provides a platform that allows the organization to interact with the students. I will advertise the program through social sites such as Facebook, Twitter, YouTube, and Instagram. Similarly, I will use the school’s official website to carry out the advertisement. I will put up billboards in the school’s compound and around the town so that students could get a glimpse of the adverts. Moreover, I will ensure the adverts are aired on the televisions and radio stations. For the program to be successful, it requires a concrete support. I will mobilize students and request them to pass information about the program to others. In addition, I will request the teachers to teach about the social media marketing program.

The goal of advertising is to build the brand awareness of the social media marketing program. It is important for current and prospective students to perceive the brand of this program as a useful initiative. The second goal is to increase the number of students who will enroll in the program. Lastly, providing education to the students would be the next goal. Clients who are educated about the program will make a happy client (Lamb, Hair, & McDaniel, 2013). I will suggest that the new social media marketing program should use advertising channels as a strategy to market the program. The medium of communication would include the media, physical locations, and direct communication.

Both advertising and sales promotion involve providing information about the products and services to the customers (Ferrell & Hartline, 2011). However, they differ in the following way. Sales promotion entails disseminating information to the customers through a wide variety of activities that include demonstrations, contests, coupons and free samples. Sales promotion does not include advertising and personal selling (Ferrell & Hartline, 2011). On the other hand, advertising refers to the non-personal means of disseminating information to the customers by the sponsoring organization through paid media. The most effective communication tool is advertising. The marketing manager has the objectives of promoting brand awareness, educate and increase student enrollment to the program. Therefore, advertising would be useful since it persuades consumers to do something. It will promote the awareness of the program to the students.

Reference

Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy. Australia: South-Western Cengage Learning.

Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). Marketing. Mason, OH: South-Western/Cengage Learning.

 
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