Strengths

Strengths in a SWOT analysis refers to the factors within the organization that helps achieve the objectives and goals of the organization. Six Flag Amusement Park is endorsed with a lot of advantageous factors that makes the firm as competitive as possible. The most notable strength associated with the business enterprise is its adaptability to host people of all ages. The entertainment facilities in the Park can be of great benefit to both the young and the older people which will result to a great turnover within the organization (Böhm, 2009). Most parents are enticed to take their kids to this park since there are facilities to enjoy people of all ages. Customers visiting this park do not have to leave their children in the park and serves as an opportunity for having a family fun day.

Another strength that the Six Flag amusement park should try to maximize is its strategic position within which it is situated. It is important to understand that the park will be situated in a very strategic position as compared with other parks in Qatar. This will serve to the advantage of the firm since it will help immensely in increasing the number of visitors within the park. A strategic position will be instrumental to the daily growth of the firm. The vast land (over 80 acres) forms another strength that the firm will aim to maximize on.

Weaknesses

Six Flag amusement park is however faced with some weaknesses which the firm’s management should act swiftly to ensure that perpetuity of the firm is maintained. For instance, the Park will enter in already competitive market where several other parks are already established. Entertainment industry in Qatar is already flooded and hence the firm must strive to ensure they create a brand for the services offered. This will be achieved through providing high quality services to ensure that it remains competitive (Böhm, 2009).

Opportunities

Opportunities in SWOT analysis refers to the external factors that favors the organization to thrive. For instance, the entertainment industry in Qatar has been expanding every year. This has led to an increase in the demand for entertainment and amusement services which is to the advantage of Six Flag Amusement Park. The increase in demand for these services can be a great opportunity for the firm to increase the number of services offered in the park. This is to the advantage of the firm since the firm will have mountains, musical parades, and exotic jungle rivers among others which make the Park an exceptional destination.

Threats

Threats in SWOT analysis refers to those external factors that hinder the competitiveness of a firm. The Six Flag Amusement Park is also faced with some externalities that negatively affect the development of the firm. For instance, new entrants in the amusement industry are likely to venture in this business.  This will add to the likes of Aqua Park Qatar, Gondolania Theme Park and Doha Park thus reducing profitability in the sector. The attractive nature of the entertainment business is likely to attract more entertainment parks being established in the country. In order to remain as competitive as possible, it is important for the firm to ensure that the quality of services offered is not compromised (Böhm, 2009). The firm must ensure differentiation is achieved so that the attendance in the park increases every day. In order to curb the increase levels of competition, the firm must also invest heavily in promotion and advertisement through social, audio and visual media. This will be very essential to increase brand awareness to both Qatar and non-Qatar residents.

Reference

Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.

 
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