Since launching your professional career, you’ve risen through the ranks because of your thorough understanding of the forces shaping mass media in modern society. You are now one of the most respected voices inside a media company considered as big and powerful as Time Warner or News Corp. Its eight major divisions are: television, news, film production, internet, social media, music, advertising, public relations. Across all these divisions, the company president and her leadership team look to you for advice.

Because of several disturbing events in recent history – from black protests and the sniping of police in Dallas, Texas to undertones of white supremacy in national politics – it has become obvious to your president that she must give higher priority to issues of racial/ethnic diversity. She wants the company to be known as fair to all and unafraid of taking unpopular stands when necessary, but she also thinks the company will be more profitable in the long run if it shows that it knows how to do business with all types of audiences. You’ve been asked to draft an in-house corporate memo outlining this new priority.

It should begin with a paragraph of no more than 200 words explaining to your company’s managers why approaching this issue with sensitivity and smarts is important when you are powerful enough that, frankly, you could do business any way you like. Convince them!

Next, the memo should address three of the eight divisions, explaining in about 300 words apiece the details of how you see the company’s new emphasis applying specifically to them. You can pick which divisions you want to talk about but try to be as specific as you can about each of the three. Point out past mistakes made by other companies in that field if you like and talk about what needs to be changed to reach your goals. It’s also acceptable to use recent examples of other companies setting good examples of what you hope to accomplish. Be sure your managers know what that division’s priorities are going to be for them.

Finally, give the managers a list of articles, books or other resources that you’d like them to read for greater understanding of the points you’ve made. Include 10 and try to have at least three of them be applicable to each of the divisions you target, although there can certainly be overlap. List these in APA or Chicago style on a separate page at the end of your memo.

Tips for success:

• It might be easier to make up a name than to just refer to “the company” every time. Have some fun, get into the role, give yourself a title if you like.
• Double space, 12-point, 1-inch borders. Standard research paper style in appearance, but you don’t have to use footnotes or a reference page – just the list of resources described above.
• You’re welcome to make use of up to three of the sources that I’ve used in class and posted on Canvas under “Files.” I want you to find the rest of your list of 10 on your own, either from academic databases, popular magazines/newspapers, or appropriate websites. Each source included has your personal stamp of approval for its perspective on these issues.
• 1,000 words is a minimum and does not include the source list. I suspect you’ll want more than that to fully get your points across, but please don’t go beyond 2,000.
• This project is due by 2 p.m. Monday, Dec. 10. The next day is when finals start, so let’s get it wrapped up before that happens. Submit the finished document to this Canvas assignment.

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