1           EXECUTIVE SUMMARY

Riviera Cleaners is a cleaning company, intending to meet the needs of the market by providing efficient residential cleaning services across the United States. The company will focus on service, quality, and support to differentiate itself from other cleaning companies. Riviera Cleaners will offer a wide range of services to residential clients on a daily basis upon request. The company will provide cleaning services in areas such as bathroom, carpets, upholstery, hardwood floors, tiles and grouts, area rugs, windows, kitchen, and bedroom. Also, we will provide post-construction clean-up, sewage and biohazard clean-up and air duct cleaning. When offering our services, we shall consider the privacy, security, and assets of our clients. On the same note, we believe in protecting the environment; therefore, our services will be environmentally friendly.

Our target customers will be an affluent elderly market, couples with young children and professionals with limited time. We will target these families since they will be willing to pay a premium price for our services. We will hire professionals with expertise in delivering high-quality services. The values of the company include the following. First, the company will respect and consider customers as the center of all activities. Riviera Cleaners will take the time to understand and respect the choice of each person. We will deliver a high level of professionalism and trustworthiness to meet the needs of our customers. Second, with responsibility, the company will jointly commit to protecting the environment by using eco-friendly products. Third, the company will be driven by innovation. We will aim to constantly improve the services offered by investing in new technical processes. Fourth, the company will demonstrate integrity in all actions including delivery of professional services.

2           COMPANY DESCRIPTION

Riviera Cleaners is a residential cleaning company that will be located in Los Angeles, CA. The services offered will range from general room cleaning to post-construction clean-up, sewage and biohazard clean-up. The company will be a sole proprietorship owned by Rudi Lacko.

2.1         Mission and Vision Statements

Our vision statement will be: to be a dominant residential cleaning business in the region. We will assure the company vision communicates the purpose and values of the company by tying individual performance to the vision and values of the company. The executive team will communicate the strategic objectives of the company to employees so that they could understand their roles. We will connect the daily activities of each employee with the objectives of the company. Next, the executive team will measure employee performance based on the overall strategic objectives.

Regarding the issue of incorporating the vision into everyday operations of the company, we shall communicate the purpose and values of the company to employees so that they could understand their roles and achieve the desired goals. The use of sufficient channels of communication such as visual aid presentation and email, the company visions will help to increase the business momentum. Second, I will provide awards to employees that best exemplify the company vision statement. A committee will vote on individuals with exceptional performance and whose actions epitomize the values of the company. Third, I will hold meetings and forums to improve employee engagement and satisfaction so that they could implement what was discussed and agreed.

Our mission is to use environmentally responsible products to provide customized residential cleaning services across the United States. Also, we aim to satisfy our customers by being consistent in our service delivery. The company will focus on creating value for our customers and shareholders by delivering high-quality cleaning services.

2.2         Principal Members at Startup

Riviera Cleaners will be a sole proprietorship company set-up and run by Rudi Lacko. The management of the company will consist of Mr. Rudi Lacko. Mr. Lacko will be responsible for hiring, training, inventory control, sales, and marketing. In the first year of operation, the company will hire a part-time accountant to manage the finances.

2.3         Personnel Plan

The staff will consist of Rudi Lacko working as the CEO, accountant, operations assistant and cleaning crew. The operations assistant will oversee cleaning services, quality assurance procedures, and scheduling. At the outset of the business, the Crew Heads will supervise one to four members.

2.4         Legal Structure

Riviera Cleaners will be a sole proprietorship. The company activities will be funded by the owner, Rudi Lacko. The owner will report all profits and losses on his personal tax returns. The sole proprietor will have unlimited liability to the company.

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