Ring Central maintains its dominant position in the market by analyzing and reviewing the SWOT analysis. As one of the leading organizations in its industry, Ring Central has quite many strengths, that enables it to thrive its market place. Some of the real internal forces include highly skilled labor through successful training and learning programs. Ring Central tend to invest a large number of resources in training and developing of its employees resulting in a highly skilled and motivated workforce

Secondly, automation activities brought consistency of quality to Ring central products and had enabled the company to scale up and down based on the demand conditions in the market. The third is the Strong Brand Portfolio, over the years Ring Central has put a lot of investments in building a strong brand portfolio. This brand portfolio can be handy if the organization wants to expand into a new product category.

Weakness

Weakness is the areas where Ring Central Company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Some of the internal weaknesses are; the need for more investment in new technologies, Ring Central needs to invest more money in technology to integrate the process across the board.

Secondly, organization structure is only compatible with the present business model hence limiting the expansion in adjacent product segments. Lastly is the high attrition rate in the workforce, compared to other organizations in the industry, Ring Central has a higher attrition rate and has to spend a lot more compared to its competitors on training and development of its employees.

Opportunities

The opportunities for Ring Central are; the market development will lead to dilution of the competitor’s advantage and may enable Ring Central to increase its competitiveness compared to the other competitors. Another one is the lower inflation rate; this brings more stability in the market and allows credit at a lower interest rate to the customers of Ring Central. Lastly is the new taxation policy can significantly affect how business can be carried out and can open opportunities for the established players to increase its profitability?

Threats

Harmful external threats for a Ring Central are; the demand of highly profitable products is seasonal in nature and an unlikely event during the peak season may impact the profitability of the company in both short and medium terms. Second is the limitation of the counterfeit and low-quality products, product especially in the emerging market and low-income markets. Lastly is the changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure is driven supply chain model.

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