To:  Robert Anderson, Marketing Executive.

From:

Date: 15/10/2016

Subject: Requesting for an Investment in Online Network Marketing

The company has been searching for an effective strategy that would ensure there is an increase in the sales of the services and products being offered. I have identified one service that will help in this quest; which is online network marketing. I am urging the management to invest in this service since it will help to increase the company’s revenues. Online network marketing will entail the development of distributor networks that will aid in the building of the business. This model will necessitate the recruitment of sales representatives (agents). These agents will be trained on how the company operates and the type of services and products that are on offer. The agents will promote the products and services on behalf of the company. In return, they will earn a commission based on the amount of sales that they make. The sales representatives can also recruit other sales agents through the affiliate program referrals. This will ensure that the network promoting the company’s offerings is vast and well distributed. The representatives will promote the products and services to the people in their circles. There is a high probability of conversion since people tend to believe what they hear from the people that they know. All these activities will take place through the internet. This means that there is no need to set up other physical infrastructures.

Online network marketing suits the nature of the business that is being conducted at the organization. Offering technological products (software) and services has become a booming business in the advent of the internet and technology. Several business opportunities have opened up due to the presence of prominent infrastructures. Most of the activities taking place in the organization are done online. Consumers purchase products and services through the organization’s website. This model of operation makes it possible for the organization to be involved with the global market with great ease. In this respect, online network marketing comes out as an effective service to help push the business further.

Online network marketing is a favorable service that can help promote the business products and services compared to other alternatives that are available out there. First, it is easier and cheaper to make potential sales agents aware of the service. All this will be made through the internet. The best approach is to divide the demographics of potential sales agents. A survey conducted in 2015 showed that 845 of adults leaving in the United States make use of the internet. For those aged between 18 and 29 years, 96% are fond of using the internet (Molnar, 2015). This gives an insight on how the internet has been embraced even in other countries. This shows that it is a strong tool that can help reach as many people as possible.

The brand awareness campaign will be “how to make extra money in the comfort of your home”. This will enable potential sales agents to get an idea that the service will provide them some degree of freedom as they work. The online tools to be used will be dependent on the age group that is being targeted. For the young adults between 18 and 29 years, social media seems to be more appealing. They spend a notable amount of their time doing a variety of things on these platforms (Molnar, 2015). This includes Facebook, Snapchat, Twiter, Instagram and Pinterest among others. For the people aged 30 years and above, using blogs and other online news outlets will be a favorable approach. This is because the audience has an affinity for reading content compared to the younger generation.

Gaining the interest of the target audience will be driven by the campaign message “how to make extra money at the comfort of your home”.  This is likely to elicit the interest of sales agents that are likely to join the online network marketing. Many people get bored working at the office due to the bureaucracy that is presented there. There are various stipulations that ought to be followed, and hence there is some boredom that culminates with that type of environment. This is something that can also be done on a part-time basis. This means that it will not affect people’s working schedules; hence they will become more interested in earning that extra money during their free time.

In order to make the online network marketing service desirable to potential sales agents, all the details involved will be elaborated. This will include how the service works and the potential amount of money that an individual is likely to make. The chat service on the website would be available for potential sales agents in order to help bring out that personal connection. This will help in explaining all the questions that they may have, and will potentially boost their confidence in joining the network. In addition to the chat service, communication will take place in all of the company’s online platforms including social media. The responses should be precise and prompt upon any communication attempts from potential sales agents. This will show how serious the organization is about this service, and will increase their desire to work with the organization.

The call to action messages will be designed to help instigate the target audience to join the online network marketing service. They will be placed as advertisements on various platforms such as websites, social media, blogs, landing pages, emails among others. It is facile for the target audience to view the message on these platforms.

Online network marketing is also not affected by geographical boundaries. Everything happens through the internet. This means that sales agents can market the organization’s services and products available to people in other continents and countries. This increases the probability of gaining extra consumers. The products that the company is dealing with are software. This means that upon payment, consumers only need to download their products without the need for shipping. This is to say that the organization will reach out to international consumers without the need for extra cost (Molnar, 2015). This is because it will be acting as a multinational company without the need of having a physical presence in these countries. This is something that not many businesses can boast about; more so the ones dealing with physical products.

Online network marketing is likely to increase the organization’s sales. In case the service does not result to increased sales, there might be a problem with the approach. One of the problems may be that the organization has not recruited sufficient people to the network (as sales agents). This is because people have the tendency of trusting the people in their circles. Therefore, when these people tell them that a certain product or service will be helpful to them, they are likely to purchase. Consequently, the organization can change the message being passed around in helping to recruit as many sales agents as possible. The call to action message plays a significant role in ensuring that the people become interested in knowing more about the online network marketing service. However, it can also be that the sales agents are significant in number, but the sales do not reach the desired level. In this case, there will be the need to investigate whether the sales agents have grasped the important elements from the training provided by the organization. This is because how they approach potential consumers is likely to affect the conversion rate (Molnar, 2015). There will be an emphasis on ensuring that they follow the desired techniques.

In conclusion, online network marketing is a favorable approach that will aid in increasing the sales levels in the organization. This service will require the use of the internet, which is among the most powerful tools in the business world today. This will make it easy to reach as many people as possible while incurring lower costs. Actually, the advertisements will aim at reaching the sales agents that will be prompted to join the network. These agents will take on the responsibility of promoting the company’s products or services to the consumers; meaning the organization will not have to incur the cost of reaching the consumers. Using the internet for this approach also means that the organization will have a global outreach that helps develop a diverse market base. The sales agents will be paid a commission from the sales that they have made hence no out of pocket payments from the company’s finances. For this reason, I urge the company to invest capital resources to help propel this service.

Reference

Molnar, R. (2015). A Beginners Field Manual to Network Marketing – Offline and Online Guide.   Lulu.com.

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