Good design is regarded as the hub of each enterprise. A study carried out by McKinsey & Company focuses on the business value of design. According to the research, there is a connection between financial performance and plan the best returns. Companies which score well in the top section of the McKinsey Design Index experienced an increase in shareholder profits and income at almost twice the charge of their competitors every year. McKinsey’s study affirmed that the variations between the second, third and fourth quartile were subsidiary. The market inconsistently rewarded organizations whose performance design was unique from the competition. The model created by McKinsey revealed the designs that indicated the best connection with the increased financial performance thus grouping them into four segments.

The results from the study indicate that the different sets of design actions adopted by leaders to maximize the opportunities of their businesses for designing services and products that excite clients, should be peculiar from the rest and accelerate development. According to the final results obtained in the study, the senior management in companies does not have the choice of treating design as a type of luxury. Whereas design was once regarded as an effective way of creating more attractive products, it is currently considered as a new way of perception. The McKinsey Design is further believed to be a creative procedure that is propelled by the need to comprehend better and attain the aspirations of the consumer. According to the study, the design gives a reflection of the essential business principles while at the same time indicating the ability to create robust designs. The McKinsey design is critical because it helps most companies in identifying the difficulties that they undergo during the process of attaining specific objectives. As a result, companies are supposed to acquire coherent design capabilities.

Even though researchers have identified the different forms of innovation, Dublin’s model focuses on the groups in which many of the improvements are grouped. An essential aspect to consider is that many of the successful changes are composed of an amalgamation of many forms of innovation. The model initially divides the procedures that are undertaken in any industry into three phases. According to the strategy, the current times can be considered as those of innovative production models where businesses need to focus holistically on the issue of innovation. The model discourages the problem of introducing new functions or aspects and encourages the development of entirely new business forms. Open innovation is one of the essential innovation models where organizations can use the technology and resources of other companies in sharing the awards and risks. The ten types of innovation do not consider issues like company accountability toward the community. Companies should start focusing on the ten groups since they are equivalent and essential to the other ten that is remaining. Business models can effectively be created if companies focus on all the models and consider them during innovation processes.