Over the years, organizational psychology has been greatly used in understanding the business environment. This is because the psychology has been very instrumental in understanding consumer behavior as well as the behavior of the employees within the organization. The attitude of the consumers can only be neglected at the organizations own peril. This is because they form the source of revenue and the success of the organization. Understanding human behavior has been of great importance to psychologists in addressing critical issues within the business environment (Marquardt & Horvath, 2012).

For instance, Google Plc has been doing well in the international market. It has remained competitive over the years and has spent a lot of time and resources to outwit Microsoft. However, the company is facing challenges in competing with the Apple’s iOS mobile operating system. It is crystal clear that Google trails behind Apple platform as a far as innovations is concerned. This has made Apple to dominate the markets especially when it comes to tablets which are preferable to consumers. It has been far behind Apple in coming up with tablet software and ways for consumers to buy goods from within an app, which is the primary business model on the iPhone.

The critical issue of the stiff competition that Google is experiencing from Apple due to its innovative nature can be solved through organization psychology. It will be very essential for the psychologists to understand the consumers and their preferences. This will play a great role in determining its innovative structure (French, Bell & Zawacki, 2012). The psychology will help understand the attitudes of consumers for the organization to remain competitive within the communication sector.

References

French, W. L., Bell, C. H., & Zawacki, R. A. (2012). Organization development and transformation: Managing effective change (6th ed.). New York, NY: McGraw Hill.

Hofstede, G., Hofstede, G. J. & Minkov, M. (2010). Cultures and organizations: Software of the mind (3rd ed.). New York, NY: McGraw-Hill.

Marquardt, M. J., & Horvath, L. (2012). Global teams: How top multinationals span boundaries and cultures with high-speed teamwork. (Laureate Education, Inc., custom ed.) Palo Alto, CA: Davies-Black Publishing.

Borman, W. C., Ilgen, D. R., & Klimoski, R. J. (Eds.). (2004). Handbook of psychology, Vol. 12. Industrial and organizational psychology. Hoboken, NJ: John Wiley & Sons.
Handbook of Psychology: Vol.12. Industrial and Organizational Psychology, by Weiner, B.; Borman, W.; Ilgen, D.; & Klimoski, R. (Eds.). Copyright 2004 by John Wiley & Sons, Inc. ;Reprinted by permission of John Wiley & Sons, Inc. via the Copyright Clearance Center.

Katzell, R. A., & Austin, J. T. (1992). From then to now: The development ofindustrial-organizational psychologyin the United States.Journal of Applied Psychology, 6, 803–835.

Landy, F. J. (1997). Early influences on the development ofindustrial and organizational psychology. Journalof Applied Psychology, 82, 467–477.
Article: Trevino, L. K., Weaver, G. R., & Reynolds, S. J. (2006). Behavioral ethics in organizations: A review. Journal of Management, 32(6),951–990.

 
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