Persil is a Unilever brand which is one of the laundry detergent products that is used globally. A good marketing strategy is essential to increase sales through attaining consumer loyalty and raising brand awareness (Ogden, Ogden, 2014, Chapter 4). The following strategies can be applied while advertising Persil in the market.

Affective advertising

Persil uses emotional advertisement by relying on emotions to persuade consumers. Persil has applied affective advertisement through deepening the commitment to the vital issue of children playtime by using “Free the Kids” ad. Such an ad encourages parents to get out and play together with their kids since when they are afraid of dirt, they will deny children their playtime.

Brand imaging

In brand imaging, Persil should create an image of a dirty child and include their parents beside the child (Ogden, Ogden, 2014, Chapter 4). The child should be smiling even though he is dirty and at the same time parents should be carrying Persil and smiling at their child. The reaction indicates that Persil parents are not worried about dirt with their child.

Unique Selling Proposition (USP)

Unilever should use their research to make a substantial claim that Persil is capable of getting clothes cleaner than any other soap. The intense physical feature of the product used is that it removes dirt more than any other detergent. The ad should indicate “Persil Gets Your Clothes cleaner and in a Short Time than Any Soap.”

Resonance advertising

Through resonance advertising, Persil can come up with an image of “Persil for Whatever Life Throws’ to indicate how dynamic Persil can be applied in washing.  The image should depict a lady walking alone in some silent path so that the audience can appreciate a good life experience with Persil.

Brand Positioning

Brand Position of Persil can be achieved through the television where it should indicate how it has attained 50 years of fame in the detergent industry. Indicating how long it has existed in the market to increase consumer confidence in the product (Ogden, Ogden, 2014, Chapter 4). The advertisement should be done daily in almost every Television channel.

Generic advertisement

For Generic advertising Persil “Protect” can be used where an image of clothes shaped into animal forms such as Butterfly, Flamingo, and Tropical Fish. The ad creates a play on some of the endangered species urging consumers to protect their clothes before they fade into extinction.

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