PepsiCo
Pharmacist Caleb Bradham established the beverage company in the 1890s, in New Bern, North Carolina. Within a few years of being in operation in the beverage industry, the company was incorporated as a public traded company on 6th June 1903 (Penzkofer, 2007). As such, the company was provided with an excellent opportunity to operate within the larger United States of America market, and this set the beginning for the globally recognized company.
Currently, PepsiCo operates in more than 200 countries across the world. In the year 2015, the company reported net revenue of $ 63,056 million resulting to an operating profit of $ 8,353 million. The company has maintained its mission of being the market leader especially in the US. As of the year 2015, the company commanded a market share of 20.5% worldwide in the beverage industry (The Statistics Portal, 2015). The company seeks to continue producing quality products to its customers. At the same time, the company endeavors in providing success and growth opportunities for its employees, investors and all its business partners.
The acquisition of a number of companies that operate in similar activities such as Frito-Lays, Tropicana, Quaker Oats Company, Quaker Foods North America and Gatorade is the major attribute to the rapid growth of the company. Some of the famous products that the company produces include; Pepsi Max, Pepsi Samba, Mirinda, Pepsi Twist, Crystal Pepsi, Pepsi Jazz, and Pepsi One. However, three brands perform best in the U.S, which include Diet Pepsi, Mountain Dew and Pepsi-Cola (Penzkofer, 2007). Apart from beverages, the company also holds a market share of 56% through production and distribution of salty snacks.
References
Penzkofer, A. (2007). The Market of Pepsi/PepsiCo. California: GRIN Verlag.
The Statistics Portal. (n.d.). Market share leading carbonated beverage companies worldwide, 2015 | Statistic. Retrieved March 03, 2016, from http://www.statista.com/statistics/387318/market-share-of-leading-carbonated-beverage-companies-worldwide/
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