Introduction

In the modern day, most organizations and enterprises have gained more consciousness in their roles in promoting Corporate Responsibility. This means that various strategies have been incorporated into their operations to enhance a better and safe environment.  Green Resourcing Process in among the standard procedures that are used by these companies to ensure that all their activities, services, and products are in line with environmental conservation policies and strategies. Over the years, issues on green value addition have been prevalent in social and ecological aspects of most organizations, be it small or big.  All these changes lead to the actualization of one the Sustainable Development Goals that touch on the protection and conservation of the environment.  This has developed a sense of corporate responsibility in most of the organizations globally, whereby they are gradually incorporating sustainable and secure strategies in all their operations. This paper gives an insight on how McDonald’s, a giant fast food franchise can apply the Green Resourcing Process, step by step, in its sales and production of their French Fries commodity. Insight developed in this outline will act as recommendations to McDonalds Company for it to enhance their image in the eyes of its eco-friendly or environmentally-conscious consumers.

Literary Evidence

As previously mentioned in the introductory part, there has been an increase in global awareness in regards to environmental protection. This has brought about immense pressure to organizations as they work towards the conservation of the natural resources and general welfare of the environment. Equally, organizations have exhibited significant concern to the environment, an aspect that has gradually become a worldwide corporate culture and tradition.  In the same line of thought, much attention and focus should be shifted towards addressing global warming. This is because most of these organizations play an integral part in the ever-growing global warming and its devastating implications. This is mostly experienced in manufacturing industries which produce vast quantities of wastes that end up corrupting the natural environment.  It is therefore essential to note that the growing awareness and consciousness of the natural environment is critical for creating a safe and sustainable physical environment, for not only us but also for future generations.

Looking at the Green Resourcing Processes, also referred to as the green component in supply chain management, it is a global aspect that focuses on the impacts of the organizations’ supply chain on the immediate environment. It is evident that local purchases by industries all over the world can significantly improve and enhance sustainable environmental performances of the organizations’ services and products. Usually, this is done through the products and services being offered to the consumers, as they have direct contact with the natural environment. The incorporation of the Green Resourcing Procedure in these organizations and enterprises will bring about well-thought decisions that will help in controlling the implications on the entire green supply chain, mainly through the buying of resources that are either reusable or recyclable (Sarkis, 2003).  Also, Green Resourcing Processes acts as a tool for enhancing physical-environmentally, economically as well as sustainability conscious business. For this reason, all enterprises, be it small or big are required to perform thorough assessments of their environments at all the stages, especially in production and sales. This reflects taking many considerations to the costs implications when acquiring raw materials, manufacturing, handling, distribution, usage, and the consequent disposal of the specific products.

History of McDonalds Sales and Production- French Fries Commodity

Being a giant fast-food franchise globally, McDonald’s has been on the forefront in the conservation of the environment as well as promoting healthy lives to all its millions of consumers. However, there has been a wide array of contemporary issues surrounding how green the sourcing, production, and sale of its products have been carried out over the years. As previously mentioned in this outline’s thesis statement, this paper focuses on one of McDonald’s biggest commodity which is the French Fries line. The question of whether McDonald’s and other similar fast food franchises are environmentally friendly has become the order of the day, as not only the management but also the end-consumers have gained immense awareness of the same. This analysis mainly focuses on how McDonald’s can incorporate the Green Resourcing aspect in its production and sales. Therefore, it touches on the creation of the company’s French Fries commodity, and how its sale and distribution can be made environmental friendly in all ways possible. It is important to note that French Fries commodity is the most consumed product, thus has the most implications in regards to influences to the natural environment.

Incorporating Green Sourcing Process in McDonalds French Fries Commodity

To understand how McDonald’s can incorporate the Green Resourcing Procedures in its production and sales, it is crucial to equally appreciate the fact that environmental conversation touches on the raw materials as well as equipment used in manufacturing and distribution. To begin with, the production of French Fries in all the McDonalds outlets in the world should use environmentally friendly sources of energy. Up to date, there are over thirty-seven thousand McDonald’s outlets globally, with the majority of those outside of the United States being franchised. With such a vast number of outlets distributed all over the world, the form of energy being used in French fries production should be environmentally friendly in all ways possible. I would recommend the use of less-power in preparing of the French fries.  This will help in promoting an energy-saving culture in all the outlets, and thus conserving the respective sources of energy. In the same line of thought, I would also recommend the usage of one hundred percent lighting with the LED background. This is because this kind of energy will utilize half of the energy, i.e. 50% of what is being consumed today. Also, this energy saving trick can also be incorporated in air-conditioning, heating, as well as lighting in all the outlets.

Still, on production, it is evident that McDonald’s being such a popular franchise with millions of consumers, most definitely has large quantities of waste. In this case, the peelings from the many potatoes acquired from farmers should be appropriately disposed of. According to a report given by the company’s management in the year 2018, the franchise is looking at a target of zero waste to landfills by in the next two years. I fully support this initiative as it will see all the peels and other scraps generated from the production of French fries taken to energy power firms. These firms will help in the transformation of the waste products in question into energy that has less Carbon (IV) Oxide, a significant contributing factor to the devastating global warming.

Looking at the sale and distribution of French fries, several strategies can be put in place to promote a culture of environmental conservation. As earlier discussed in the introductory part, the ultimate goal for the Green Resourcing Processes is to encourage the reuse and recycling of products. In this case, the raw materials, packaging tools, and other affiliated commodities used in French fries production and sale should either be re-usable, recycled or both. I will, therefore, recommend that McDonalds Company should install recycling units, fully fitted with tools that will facilitate the recycling of the wrapping bags for French fries. The already used wrapping bags used for French fries packaging can then be transported to recycling plants where they can be transformed into other products with significant use in other fields. Equally, the company can use plastic packages which can be well cleaned after use and consequently re-used for the same purpose.

Another green resourcing strategy worth incorporating in the sale and production of McDonalds’ French fries is the utilization of the already used cooking oil. This may seem like a bit complex, but it is a strategy that can have very positive implications for the reduction of environmental degradation. Specifically, the multiple deliveries of French fries done on a daily basis worldwide can run on biodiesel which originates from the already used cooking oil. Unlike other companies that recklessly dispose of this kind of waste into water bodies or on free fields, McDonald’s will conserve the environment and at the same time fully satisfy all their French fries clients.

Conclusion

It is now clear that much attention and focus should be shifted to the overall conversation of the environment. McDonald’s should not be left behind in entirely playing its role in regards to corporate responsibility. However, for there to be full incorporation of the recommended green resourcing strategies, McDonald’s should create more awareness not only to their immediate employees but also its whole population of customers. These recommendations can be used to enhance McDonald’s corporate image, not only in the eyes of its eco-friendly customers but also all its relevant stakeholders.

 
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