Boeing is the leading aerospace outfit in the world, and the largest manufacturer of commercial military and jetliners aircraft. It has more than 174,000 employees and its revenue approaches $85 billion each year. It serves over 50 countries and more than 11 Research and Developmental industries worldwide. Conducting an external audit is important. The following include the threats and opportunities that Boeing Company faces:

Opportunities

1. President Trump boosts the military to use the company.
2. There is a robust long-lasting air travel market outlook.
3. There is a growing defense market.
4. A development in aerospace is on the rise.
5. A strategic expansion is crucial for the company.
6. The787 Dreamliner would be in high demand.
7. The company is founded on robust recovery mode.
8. Boeing has a robust supply chain, unlike other industries.
9. The firm has earned consumer loyalty and trust.
10. Boeing has a deeply-rooted connection with various industries.

Threats

1. Strong competition from Airbus.
2. High dependency on the politics of the United States.
3. Permanent priced contracts.
4. Defense spending excessively.
5. Compliance to a wide range of laws.
6. Difficulty in retaining talent.
7. Cybersecurity threats.
8. Volatility in an economic setting.
9. Foreign currency fluctuations.
10. Managing the supply chain.

Concerning Boeing’s strategies and Porter’s Model, several interventions have been put into place. The threat of new entrants spends money on research to define standards regularly. Bargaining power of suppliers has been managed by ensuring an efficient supply chain. The buyers’ bargaining power is acted upon by inventing new products and creating a large customer base. Boeing focuses on service rather than just products. Furthermore, rivalry among the existing competitors is solved by founding a scale. Collaboratingwith them accordingly is essential.

References

Ansari, A., & Modarress, B. (1997). World-class strategies for safety: a Boeing approach. International Journal of Operations & Production Management, 17(4), 389-398.

Sammut‐Bonnici, T., & Galea, D. (2015). SWOT analysis. Wiley Encyclopedia of Management, 1-8.

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