In the realm of marketing, a successful branding strategy is one of the most important contributors to organizational success. A solid branding strategy can help add visibility and credibility to a company’s products.

Similarly, nurse-scholars can build a personal brand to add visibility and credibility to their work. You can begin building your brand by developing and maintaining an academic portfolio. Such an activity can help share the results of your efforts and contribute to your success. This Module’s Discussion asks you to consider and share strategies for building your portfolio.

To Prepare:

• Reflect on strategies that you can pursue in developing portfolios or portfolio elements that focus on academic achievements.
• Review one or more samples from your own research of resources focused on portfolio development.

By Day 3 of Week 8

Post an explanation of at least two strategies for including academic activities and accomplishments into your professional portfolio.

By Day 6 of Week 8

Solution:

A professional portfolio, as defined by Cope and Murray (2018), is a thoughtful, organized, and selection collection of documents illustrating what one’s talents, most relevant skills, and charts one’s professional growth. The three key areas of academic and professional work one needs to address in an academic portfolio are teaching and/or educational development; scholarship and research; and service activities (one’s contributions to the university and to discipline) (Smith, 2018)……….