Media refers to as any communication channel that is used to pass any information such as new, movies, music or any other kind of messages with the aim of enlightening people on a particular issue. There are numerous types of media such as the internet, television, radio, newspaper and the fax. Media usually refers to the various ways used to communicate to the people in the society.  Media is categorized into two main categories, that is the print media and the broadcast media.  The print media refers to the different publications such as books, magazines, newspapers, and journals while the broadcast media refers to the radio stations, internet and televisions. However, due to the emergence of technology over the past decades, internets has emerged and has become of the most popular form of media with the highest number of users around the world.   The internet continues to attract more people daily, and with the emergence of different blogs and websites, more people continue to seek the internet for entertainment, educational materials as well as news. Social media attracts a million users all over the world and most businesses today are using the various social media platform to advertise their products as it has become the most effective form of advertisement as it reaches numerous people. This paper seeks to establish how changes in the social media effects business, a case study of how the recent advancement of Facebook premium video advertising option.

In general, social media refers to all the online channel of communication where people or communities of diverse origin interacts, collaboratesand share their different contents.  There are different types of social media such as the various websites and apps meant for social networking such as Facebook, Instagram, What’s up, linked in, twitter among other platforms with millions of users around the world.  All these platforms allow business to interact with their clients directly; thus they can have their customer’s feedback and act on time, strengthen the relationship between the company and their clients and also allowbusiness together with their clients to have some collaborative projects.

The scope of the study

Today, social media marketing for any business is very crucial, and industry which fails to embrace the social media may be wiped out in the next five years. Social media is transforming every aspect of businesses all over the world. Facebook, one of the most popular social media platforms, which modifies its page every month with the aim of enhancing the communication between different organizations and their clients. Facebook has been around for a while now, but most businesses had shown no interest until now when technology is becoming an initial stage to any companies. Recently, most small businesses are using social media in designing their strategy as there is a high potential for growth. Moreover, some of the largest business organizations in the world also adopted social media quickly as there are aware of the impacts it has on their productivity.

Social media has changed marketing and become the center stage for marketing.  The social media has taken a new shift in marketing and has given businesses different ways of marketing their products which can either be paid targeting or free marketing. In free marketing a firm is only supposed to create a social media page describing their products then their client can visit the various platforms and search for them. In free marketing, the firm is supposed to share their information in groups or in other pages which have large followers. On the other hand, paid target marketing entails a business paying sponsors to market their content. They can reach more clients as their contents appear on different apps.  Currently, there are numerous social media marketing agencies all over the globe which offer professional marketing services in social media platforms.

The social media have reformed the connection between the client and the business. An example is the Facebook account has a chat platform where the company can interact live on with the client. This is very convenient as the customers can make an order directly, inquire on a particular product or see any other kind of assistance from the business care services. Currently, businesses are also hiring social media managers and other assistance to assist them in handling their social media platforms. The cost of running the social media account is meager as compared to the traditional method where business would use the phone call systems to contact their clients. Another advantage of the social media account is that they are more satisfying and the customer can always refer back to the chat conversation in case they need any clarification later.

The client’s feedbacks, comments and recommendation contributes to the business transparency. Nowadays, if a business provides goods that do not meet the required standards, since the customers go to their page make their complaint and warn other clients against on purchasing their product. Example through the face book account, the customers are able to visit the companies of interest all and read the clients feedback so thatthey can decide if to purchase the product from the respective company. Every business strives to meet the client’s satisfaction to maintain a positive feedback on their wall thus more customer increasing their overall revenues.

The social media account have also became the most effective channel for king announcement or sharing any kind of knowledge. The social media is very flexible in that business can sharing information in different form such a video, images or even in any other form of text. There are no formalities on how the business information can be displayed. The Facebook platform is very effective for business as it taes its contact to the mass unlike other platforms which depends on the mass to air their content. Facebook ensure that the business message gets to the targeted audience. Business can as well make any sort announcements on Facebook account since is limitless. The social media offers business with the best platform for announcing the launching of any products , product upgrades, job vacancies among other crucial announcements.

The social media specifically has changed the sales volume for numerous businesses. With the recent changes on facebook account and the invention of facebook shops, business are able to sell their products directly to their customers. The facebook shops present a new avenue where firs an set up their shops on their account .theFacebook shops are design we all the feature in the eCommerce websites such as the product descriptions, the prices and discounts of a product, the payment options as well as the delivery points.  The level of competition among businesses in the same industries have also changed s small enterprises have equal chances of competing with the well established organizational in the social media platforms. The social media offers business same opportunities to compete over the target market at  much cheaper price as compared to the television or redio advertisement’s. With the social media, all business has a chance of reaching out to more customers at a very low cost making increasing the competition level.

Face book account and the social media platforms have as well helped increase on the visibility of business especially the small businesses and those starting up.

The recent update by facebook on premium video advertising option gives businesses an opportunity to reach more people and boast their brand awareness as the new facebook provides a greater advertising opportunity. This video launch is expect to attract about 400 million viewers from its 2.3 billion active users on a daily  thus giving most business a huge marketing platform to each out o their customers as well as new potential customers thus boasting the revenues.

Conclusion

The social media plat forms have significantly changed how most business operate as well as may aspect of doing business around the world. Most companies have invested lots of money in these platforms and no business can afford to ignore theplatforms.It is important for businesses to determine what are the advantages the social media will yield to the businesses and thus incorporate it in its strategy. Additionally businesses which are coming up should embrace the social media as is main marketing platform since it is chap and has a wider coverage as compared to other marketing platforms today.

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