Marshall McLuhan was a media theorist of the 20th century; he predicted the implications of computers on society long before they become part and parcel of the community. McLuhan, several slogans are directly related to the application of computer and internet in the current century. For instance, he argues that media platforms are responsible for transforming the world into a “global village.” Ideally, this related to globalization that is triggered by the use of internet networks across the world. McLuhan emphasized on the need for understanding the concepts and consequence of media use rather than its uses and functions to society. In his 1966, radio presentation with the voice of America, he discusses his ideology “the medium is the message” here he argues that technology has the power to transform social ideologies and behavior of individuals by developing a revolutionized environment used to transfer data. McLuhan pointed out that medium such as the television provides audiences with a mental outlook of the data conveyed. His ideologies are applicable in the modern era, where the internet and social media have dominated the world.

Marshall’s ideology of media would concur with the notion expressed in the 1991 article by Mark Weiser. The article discusses the state of computing in 1991 that was not as seamless with the environment as it is today. It argues that profound technologies are those with the ability to seamlessly blend into the human environment and become part and parcel of the society (Mark Weiser, 2016). During the late 20th centuries computers created a virtual reality that required the users to explore the world within the machine. Marshall would describe this as the audience becoming that screen and involving in involuntary meditation. He argued that technology created changes to social interaction. According to the article, the computers of the 20th century distracted communication among people within their immediate environment. However, Mark encouraged the innovation and the development of advanced computers that would seamlessly interact with the environment and connect people as a medium of interaction. The article used the example of the  revolution of writing to the point that writing becomes a seamless part of social interaction. It points out that written media have become ubiquitous; it is a symbolic representation of spoken language in written media form.  It reveals that writing has become an element of the environment that is visible in social institutions and the street, ready to use without requiring people to pay too much attention to what the writing entails. The article as Marshall both perceive that the 21st century would offer ubiquitous computing that would vanish into the environment.

In 2007, Steve Job introduced the iPhone to the world. The phone was to encompass three main components; it is a full-screen iPod with touch controls; it is a revolutionary mobile phone and internet communication device. Apple has a history of introducing new revolutionary devices into the market, for instance, the iPod not only transformed how people listened to music but also change the music industry itself (“Steve Jobs Introducing The iPhone At MacWorld 2007,” 2010).  Marshall McLuhan had predicted the innovation of media and technology as centuries progressed. McLuhan argued that media platforms should interrelate rather than isolate information. The iPhone offers an appropriate example of profound process media that gives interrelated forms of information into one electronic device. As McLuhan provides, media platforms have changed interactions and social pattern, as mentioned the iPod transformed the music industry.

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