Introduction

MKT4100 is a core marketing course offered in this institution. Various aspects in marketing are taught under this subject whereby by the end of the course, a learner is already equipped with great knowledge in marketing. The mode of learning the module is through attending lectures, group discussions and various fieldwork activities such as field work and case studies. There are also several academic trips associated with the module which has played significant role in proper understanding of essential concepts in marketing. The module will be assessed through various continuous assessment tests which will be concluded by sitting for the end of term exam.

At the beginning of this module, i had high expectations of achieving more in this subject. The driving force has been previous successes in prerequisite modules where i have had great success. From the beginning i was aspiring to enjoy the lessons and have a good grade at the end of the module. Previous marketing classes have been a success since the module involves learning of general things which can be easily related to the real life.  The module started early this year and we are almost coming to the conclusion where we have achieved a lot as a group and at individual level(Cant, 2006).

Discussion

As we come to the end of our marketing class this term, a lot has been achieved both as a class and at individual level. Several essential aspects in marketing have been taught throughout the module which I have to a great extent understood. My teachers and fellow students have been of great importance in realization of my dreams of adequately understanding the concepts stipulated in the module. The course has been very essential in applying the concepts learnt in class to the real world situation which can be instrumental in improving the general welfare of the society.

Some of the most notable concepts that i have been able to learn during the course include the segmentation, positioning and targeting in marketing. These are critical components of designing effective marketing strategies. In order to market the product of an organization it is important to have a clear picture of who will be consumers of your products. This will be achieved through deciding on the segment and the target group. The target group and segmenting will be able the organization in proper positioning of the products to destinations where the target group will have easy accessibility(Zubizarreta& Millis, 2009).

The marketing module has also taught me on how a new product can be introduced in the market.  Positioning of the product is determined through an effective mixing mix which is defined by the 4Ps. These 4 Ps describe the product, place, promotion and price. These 4 Ps provides the adequate meaning of marketing which requires that right products should be in the right place, tight time and for reasonable price. Marketing mix also requires that the product being offered is known to the target group through intense promotional and advertisement practices.

The module has also enabled me to effectively understand what marketing strategy is and how the strategy is formulated for the effective realization of marketing goals. The module has also outlined the various types of strategies and various strategic models. The course has enabled me realize the various market dominance structures such as a leader, challenger, follower and niche.  These are core considerations in implementing effective marketing strategy(Hastings, 2007).

The learning in this unit has been supplemented by various group discussions and field work. For instance, the weekend marketing trip was one of the most interesting experiences in the course. This experience enabled me to have a clear picture in the integral part of marketing in the real world situation. The marketing trip was also a good stage for achieving social aspects in marketing. During the marketing trip, i had an opportunity to interact with several people where we exchanged several ideas pertaining to marketing. The trip also offered a platform for me to understand the diversity of culture among the different participants in the marketing community.

The learning process of the module also involved various group discussions, case studies and presentation of various works. These were very critical aspects in ensuring roper understanding of the concepts learnt in class. The various presentation exercises we carried out in class also enabled me to cultivate other skills such as courage to speak in front of people and leadership since i was a group leader in my group. Working as a group was also an enjoyable experience and helped us to effectively understand the module and we could finish the tasks in timely and effective manner(Burrow &Bosiljevac, 2012).

The mode of teaching has been effective and helped a lot in understanding of the module. Various interaction sessions within the learning process has been significant in realization of objectives.  This has also compelled me in preferring group discussions as well as field activities in learning process. This is because it enables easier understanding of essential concepts and its interactive process.

Conclusion

The learning process of the module has been exemplary good. However, the little challenges faced in the process can be effectively dealt with. The learning of the module is critical since there is a great possibility of relating this with real life. This is essential in developing my career in the business world. I intend to be a successful entrepreneur where i will employ effective marketing skills for the overall success of the business.

 References

Burrow, J., &Bosiljevac, J., 2012. Marketing (3rd ed.). Mason, Ohio: South-Western Cengage Learning.

Cant, M. C., 2006. Marketing management (5th ed.). Cape Town, South Africa: Juta.

Hastings, G., 2007. Social marketing: why should the Devil have all the best tunes?. Amsterdam: Elsevier/Butterworth-Heinemann.

Zubizarreta, J., & Millis, B. J., 2009. The learning portfolio reflective practice for improving student learning (2nd ed.). San Francisco, CA: Jossey-Bass.

 
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