The readings offer insightful information regarding important issues that need to be considered when seeking to entice investors. The core issues highlighted in the various reading materials include the considerations that investors of different natures make before committing their funds in a start-up venture. As such, the readings are adequate regarding their exploration of these issues of concern. They also enable the exploration of the issues from different perspectives, which is essential in the provision of an all-rounded view of investment and the issues that surround it. One of the core considerations that emerge in almost all the readings is the aspect of risk. Among other matters, risks have been determined to shape the decisions of potential investors

significantly.

Investing in something is a decision that is shaped by a variety of issues. For instance, some of the top reasons I give for investing in something include getting a higher return on value, ensuring future financial stability, to reach some short-and long-term financial goals, and support the dreams of others.

Higher returns imply basing investment decisions on the expectations that investing in something with grow my money and yield better returns. Safeguarding future financial stability entails investing with the hopes of reaping benefits during retirement (Kaiser, 2014). Investment can also be aimed at growing the value of money to attain some short or long-term financial goals such as acquiring some valuable property. Investment can also be motivated by the need to support the dreams of other people that seem brilliant as a way of building a personal legacy.

Professional investors differ remarkably in how they prioritize their motivations for choosing a project or business in which to invest. For some, the aspect of Return on Investment (ROI) is the primary driving force (Barnet, 2014). For others, the associated risks are the most significant factors informing their decisions. Therefore, based on the pitch deck, they can identify these issues. Others consider the social impact of the projects they intend to invest in as the most critical thing (Botha, 2005). As such, while some respond to risks, others react to the growth potential of the specific venture.

References

Barnett, C. (2014). The Ultimate Pitch Deck. Retrieved from

https://www.forbes.com/sites/chancebarnett/2014/05/09/investor-pitch-deck-to-raise-money-forstartups/#4980f1f84427

Botha, R. (2005). Sequoia’s Seed Investment in Youtube. Retrieved from

http://milesgrimshaw.com/sequoia-investmentmemo/?

utm_content=bufferf00a2&utm_medium=social&utm_source=twitter.com&utm_campai

Kaiser, N. (2014). What is a VC/Angel Investor Looking For? Retrieved from:

https://vcinjeans.quora.com/What-is-a-VC-Angel-Investor-Looking-For

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