Husky injection molding systems supplies machinery for the molding of plastics with its headquarters in Bolton, Canada. The company supplies its equipment to major companies including Coca-Cola, Alpla, Ball Corporation, Continental PET, Owens-Brockway, Plastipak Packaging and Schmalbach-Lubeca among others.

The company takes different measures that the management believes will benefit the company. These include environmental and health efforts. The company has a workers compensation plan, which ensures that the employees are taken care of. The company also reports low injury rates, low absenteeism rates, low turnover rate and has recycling programs that take care of the environment. All these are a major benefit to the company economically as well as socially as it endeavors to earn the trust of its employees and customers.

The company derives a high percentage of its sales from outside Canada. In the years 1994 and 1995, the company derived 22.5% and 23.2% of its revenue from Europe respectively. However, a higher percentage of revenue is earned in the United States.  Its major competitor in Europe is Netstal. Netstal offers solutions to the reaction and molding process technology. It is a major manufacturer of plastic machines in the world. This poses a major threat to Husky in Europe.

The competition strategy used by the company in the European market is offering solutions that minimize unplanned downtime, reduce lead-time and lower operating costs. This provides the customers with an attractive return on their investment. Again, reducing of prices is also a strategy used by the company as it endeavors to increase demand and counteract competition. Use of ground sales people has greatly been useful to the company in terms of competition since such sales people interact with the customers and understand their needs.

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