The BMW is effectively working its function in the environment this is shown in performance management of the BMW. The excellent performance of the BMW Company shows that they are properly executing their plans, objectives, and goals hence increasing the outcome of their performance. The BMW management team role is to manage the team in achieving better results. They do this by controlling the production and maintaining the standards of their performance in the team. The main aim of the line managers is creating a relationship between them and the employees to seek the role for the improvement in the performance and skills of the entrepreneur processes and procedures. The BMW organization has a specific principle that helps it manage the company. The policies include; clarifying the company goals to their employees making them understand how to achieve the goals, seeking for continuous feedback from the employees, finding solution to improve the performance by understanding and sharing the problems they face, encouraging their employees for honest and open communication providing explicit knowledge on issues, transparency and mutual respect between them. If the organization human resource management team adequately implements all these basic principles, then it will help improve the performance management. Finally, performance management supports the managers to their employees and improves their performance at the organization. They acquire appropriate skills, knowledge, and experience while doing the job.

Reward management strategy

BMW value employees since they believe that the success of the company relies on the employees. The professional qualification of the employees is outstanding, and hence the company is obliged to try all the best to retain the available number of employees. The employees are committed to their jobs, and in return, the company provides attractive and safe jobs and overall opportunities for personal qualification and development. Rewarding employees at the company encompasses several strategies which are specific to different departments and the commitment of the employees. BMW employees are earning wages which are above average, a picture which is not portrayed by other global companies. The company can exceed the standards of other global companies in rewarding employees since it has a principle that there must be a reward for exceptional performance from the employees. The company provides personalized retirement models, health and accident insurance and they also offer other social benefits. The employees at the company are assisted to balance between family commitment and their jobs while also considering ways to safeguard their health standards. The success of the reward approaches applied by the company is evident and is reflected in the high level of satisfaction among the employees.

BMW continuously develop the skills of the employees and at the same time promotes the exploration of individual strengths as a technique to invest in the future of the company. Consistent recruitment and development of talents by the HRM at BMW is a solution for facing the different challenge in the global market and the labor market.  Diversity at the company has become one of the strengths of the company that is used to achieve success for today and the future. Diversity in the workforce is essential in enhancing innovation. At BMW diversity and equal opportunity is a concept that is used to manage the difference in the workforce holistically. The board of management at BMW is committed to diversity as one of the strategies that were used to achieve sustainability back in 2010.

Diversity is an essential component of the BMW corporate culture, and it is used to acquire a variety of individuals with different skills and ideas that promote performance at BMW.  BMW is committed to providing equal opportunities to both the male and females. The female staffs in the company are accepted in the management positions, and it often begins with talent programs among the youth.  The potential female employs are guaranteed development opportunities and attractive incentives that encourage their presentation in the workforce. The commitment through cultural engagement allows the company to be able to understand the particular needs of the customers in diverse markets. Customer satisfaction in different markets requires a high level of cultural sensitivity. Increased degree of cultural sensitivity is promoted through diligent international market exchange, inter-cultural participation and targeting development in talents. BMW encourages diversity and this evident from the director Tunde Kiraly who studied in the Netherlands and was employed in the US and Japan before coming to Germany to join the BMW group. The background is a strength to the development of the company since Kiraly has also come up with global specialists who speak 15 different languages, but while working, they speak a common language.

Recommendations on how to improve HRM strategies

The Human Resource Management strategies at BMW can be enhanced through a variety of ways. Any initiative for change that is applied in the company should develop proper leadership and direction with a commitment to continuity. The BMW must focus on its weaknesses and threats which they should work to overcome. Other companies like Audi and Mercedes experience competition in the market, and it is imperative for BMW to moderate its prices. Charging higher prices can affect the demand of their products since customers will change and start purchasing the products of competitors. The HRM is hence expected to reduce the costs for their products so that they can acquire a higher sales margin and be able to compete effectively in the market. Effectively initiating affordable prices among the consumers, makes the company promote globalization of market demands and be able to acquire a broader market base.  The leadership and specifically the management team should be wise in decision making by coming up with strategic plans and working accordingly to include the employees in the execution process. Designing of new products by the company and ensuring that they produce vehicles with minimal pollution obeys the regulation standards and hence the company sales will not be affected by the regulation imposed by the government. Currently, customers are aware of the safety standards they should consider while purchasing their products and in any case, BMW want to achieve customer loyalty; they should develop strategies to produce vehicles that do not compromise health standards of the users.

Conclusion

In conclusion, the Human Resource Management at BMW applies numerous management strategies to motivate performance and realize the goals of the company. The Company operates in Germany but has been in a position of working with employees of dynamic culture since diversity is one of the components of the corporate culture. The company values their employees since they understand that the execution of strategic plans cannot be achieved with the participation of the employees. The employees contribute to the success of an organization through the contribution of ideas that are important in effective decision making. BMW is a multinational company which must be tactical on how it handles the customers. A more extensive customer base is achieved through improved relations with the customers and providing quality products. The employees are rewarded depending on their potentials and safety, and health standards are addressed accordingly by the company. Equality is compulsory with the BMW where females and males are provided with the same opportunity of representation in the management and other essential

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