The “Nielsen Family” is a household that is chosen at random to represent important parts of the total U.S. population by using the Census data.  All the data collected is sorted and arranged in a manner in which it can be used to draw an inference regarding the viewing behavior of the audience. The television industry uses Nielson ratings to measure audience viewership and determine which programs are going to be aired. The electronic and property metering technology are the two facets that are used in measuring the Neilson audience (Nielsen.com). It captures what channels viewers like watching on each television at home the duration. The “Neilson Family” plays an essential role in determining which programs will have the most significant impact on the consumer, by contributing to the data used to determine viewing behavior or patterns.

Being a Neilson Family affect programming as viewers are chosen at random. Nielson TV families represent a cross-section of homes throughout the country. The Nielsen Rating reflect home many people are watching which program and how often.  The viewership data is obtained from 25,000 to 50,000 homes and is broken down into age, gender, and race so that programmers can understand viewing behavior. Further, information about which programs are being viewed and who and how many people are watching is obtained.

Being a Neilson family affects programming as it delivers real-time information revealing the tuning behavior programs. It is possible to determine which programs are being watched and which ones have the most substantial impact or engagement with the viewer (Nielsen.com). These elements are essential to programmers as they may want to target their products to a specific audience. For example, a young Hispanic female in California is likely to have very different viewing behavior than a middle-class white parent in Texas. Through this, the programmers can determine which program block can be used to market a specific brand.

Conclusively, the “Neilson Family” plays an essential role in determining which programs will have the most significant impact on the consumer, by contributing to the data that defines viewing behavior. Knowing when and how to reach consumers is the essence of audience measurement. This helps television companies and brands proper planning of their programs.

Work Cited

“Television Measurement | Television Ratings | Nielsen.” Nielsen.com. N.p., 2019. Web. 11 Feb. 2019.

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