Men and women and usually driven by different motivations when it comes to consumption of products. Women are more passionate about shopping compared to men. For this reason, they are driven by different motivations. Among them is staying on par with current trends, the impacts that the products make in their lives, and the appeal that these products will have on their friends and colleagues just to mention a few. Men, on the other hand, it is more about whether they need the product or not.

Currently, fields like marketing and executive level careers are male dominated. However, this aspect is likely to change. Gender roles are changing, and women are now getting representations in areas that they used to be non-existent. Given that women are the major consumers in almost every industry, and influence even the purchasing habits of the men in their lives, there will be a need of accommodating them in high-level positions to help in decision making. This is because they are aware of the needs of most consumers given that they are women and they can resonate with them.

The middle school girls’ home business is likely to flourish in future. Among the reasons is that the business is embracing current technology. There is a focus on social media and e-commerce something which is a good ingredient in this era of technology. The target market is also prone to spending since ladies will always shop with high frequency regardless of the age bracket involved. So long the business keeps offering quality products, the probability of flourishing in future is high.

Observing the environment that I have been brought up, I can agree with the videos’ assertion that women are the chief purchasing officers. My mom has been making all the household purchasing decisions for as long as I can remember. I have noticed a similar trend with my sister and brother who are already married. The husbands usually do not have a say when it comes to shopping matters. As a result, marketing firms should always think of women while trying to popularize their products and services.

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