Executive Summary

FITERNAL is an e-commerce company that operates in the sector of fitness as well as in the portfolio of general health. The company offers its clients a professional nutritional guidance through providing them an add-on product that they are to purchase (Blum et al., 2004). The company offers a range of products including but not limited to the following:

1. Group Coaching- this is expertly guided as well as community supported. The training is one that has never been experienced before. The company has professionals who assist clients in their training manuals as well as procedures (Evans, 2015).
2. Personal Coaching- in as much as group training is fun and the members of groups are more motivated when working with each other, personal coaching is the most effective option for those seeking to have a one-on-one 2support by the trainers.

• Kids Coaching- the company has a manual and guideline which is useful for the kids coaching. Through the trainers who are professionals, there is a training package as well as the nutritional guidance for kids.

1. Development Coaching- young adults, often require guidance, support as well as encouragement. FITERNAL offers all these to individuals who are willing to commit the emotional as well as a physical version of themselves.

Business Description

The company has a range of products that they offer especially to the expectant mothers so that they can stay healthy throughout their maternal journey, thus the name fit-ternal. The company does not offer personalized training; rather it works on the premise that it gives clients directions on the nutritional guidelines as well as the unique skills that make the services from the e-commerce platform unique (Clapp & Cram, 2012).

Market Demand

The company has a projected market demand which has been projected for the financial year 2019. The meal preparation containers are approximated to bring in about $30,000 with the cookbook demand being at $20,300. From the nutritional guidance and dietary supplements, the company has a projected market demand of $16,000 and $17,000 respectively. The intravenous nutritional products have an expected market demand of $67,000 with minerals and vitamins having a market demand of $59,100. The total market demand is projected at $209,400 which is an improvement from the previous financial year’s market demand. It means that the products from FITERNAL have gained recognition and as such most people are getting to appreciate the need for fitness.

Competition

The competitors of the company have tapped into the market of the company, but with the inception of various strategies by FITERNAL, the company is likely to adopt a policy where they offer the best to their customers as well as ensure that they provide the customers with an appropriate nutritional guideline and an active fitness strategy.

Strategy

The company uses a market-driven approach as their marketing strategy. This approach is useful as they use the method in tapping into some of the markets that they have not explored initially.

Resources

The online resources, as well as training manuals by the company, are some of the resources that are offered by the company.

Financials and Forecasts

The firm’s net cash offered by the operating activities are some of the financial projections by the company. The net money projected to be used in the investments is at $282,060. These are all the financials that are likely to boost the operations of the business as well as enhance some of the activities of the company.

Risk and Opportunity

Several risks are exposed to the company some of which include the risk of competition. Other firms within the same industry are likely to pose a threat to the financials of the company, but with the crafting of an effective strategy, the company is expected to overcome these risks (Leigh, 2016). An opportunity that is presented to the company is that they could tap into the markets in the US through ensuring that they approach various companies and share with them their website in which they can access some of the nutritional guidelines as well as the fitness manuals (Carter, 2006).

References

Blum, J. W., Beaudoin, C. M., & Caton-Lemos, L. (2004). Physical activity patterns and maternal well-being in postpartum women. Maternal & Child Health Journal, 8(3), 163– 169.

Carter, P. B. (2006). Guide to physical fitness and exercise. New York: Novinka.

Clapp, J. F., & Cram, C. (2012). Exercising Through Your Pregnancy. Chicago: Addicus Books.

Evans, V. (2015). The FT Essential Guide to writing a business plan: How to win backing to start up or grow your business (2nd ed.).

Exercise After Pregnancy. (2015, June). Retrieved October 8, 2018, from https://www.acog.org/Patients/FAQs/Exercise-After-Pregnancy#what

Larsen, L. (2011). Fitness and exercise sourcebook. Detroit: Omnigraphics.

Leigh, S. H. E. I. L. A. (2016). Fitness & Exercise. Place Of Publication Not Identified: Sc Active Business Develo.

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