One of the most successful businesses of our time is Google Inc. The company was co-founded by Larry Page and Sergey Brin. These are two men of astute business personalities and exquisite entrepreneurial character. This paper looks to discuss the concepts that Google has used to be where it is today. This multinational company specializes in internet related services and products.

Larry Page and Sergey Brin give an amazing story of the rise to the top for the company. As they narrate, they show many of the concepts that lead businesses to the top. Among the concepts well displayed are; management hierarchy, uniqueness strategy, revenue generation strategy, customer focus, creativity and innovation, and risk taking.

The Company Management Hierarchy

As Larry explains in the letter, Google operates under a dual class structure. This is known to be a successful strategy in other sectors like media companies but not tech companies. However, the two co-founders and their management team have successfully managed to place this structure in their ranks and to the advantage of the company. The company structure is basically among the basic components of Google success.

The company has gone against all odds and done magnificently well. It is headed by the co-founders as the two presidents, under them is the CEO and then there is the vice presidents of the company. The structure is unusual, but it has been a major catalyst to the success of Google. It is s strategy they have used to their advantage and to lead the success story of this mega multinational tech company, as the two founders retain much of the decision making power.

The Uniqueness of Google

            Google has acted different from many tech companies. They have some uniqueness that many would dream of accessing. They offer products for free to their clients. When they were entering the IPO, they did not do it for the common reason of capital sourcing, they had enough money to fund any project they deemed fit for the company. The initial public offer was based on auction, a rare practice in the United States.

The uniqueness of Google does not last there. Their motivation for employees is way much different from what many organizations do. They even plan to increase on the daily meals, medical services and such offers which they give their employees to increase their productivity. A company that leaves the conventional way of doing things for uniqueness is almost guaranteed success. This is what Google has achieved.

Risk Taking

            There is no better description for an entrepreneur than a risk taker. Google has been the perfect example of the ted by Sergey and Page. In the letter, Page says that they would be willing to invest in project that has a 10% probability of making a billion dollars. The promise of returns is the main determinant on what kind of risk that the company would be willing to invest in. this has seen the company take high risks at the expense of the short term with an eye fixed on the long term.

In the letter, Page and Sergey insist to investors to be ready to take a long term risk investment, not a short term one. The assurance is that the commitment that the management at Google has on the long term future of the company is formidable and anything short term could be sacrificed for the long term benefits of the investors and the company. The message here ie very clear, there are no returns without taking risk.

Customer Focus

            The main focus and the tailoring of products is singularly on customer satisfaction. The aim of Google is giving their customers the best and they want to fall not short of that. In essence, the customer is the primary strategy for Google, and then the others follow. Larry Page explains in this letter that the foundation of Google is providing service to the world, and the world to them is the client-the end user.

Every business thrives on the service it offers to its clients. This is a realization that Google has had and utilized to the best of their ability. Larry says, “Our goal is to develop services that improve the lives of as many people as possible.” Google has a great public appeal as it satisfies consumer needs without leaving a trail of dissatisfaction.

Creativity and Innovation

            The very act of starting Google was an act creativity and innovation from Page and Sergey. These are the same concepts that Google has been relying on today to be where they are. The creative works of the company has seen it develop some of the most unique features of technology and efficient to be precise. There is the Gmail, Play Store- a home for all Android applications, and Google Maps to name just a few.

Google values creativity and their employees are nothing short of that. The company advocates that the employees take 20% of their work time to think of what can benefit Google and the world at large. Creativity and innovation make up for interesting company progress and a promise of great returns.

Revenue Generation Strategy

            It is essential that a company promotes its product to its target markets. Google came after yahoo and other similar tech companies, but most of them remain under the shadow of Google. On this note, Google does not only promote itself, but it is a platform for the advertisements of many other businesses. This is a major source of revenue and income for the company, with a lead in online advertising.

It is important for businesses to explore all available options for expansion and for revenue generation. Google has found this concept more than just workable for them and it has yielded great fruits. As much as they have been promoting the products and services of others, they have become a household name; a well marketed and promoted company.

Conclusion

            There are quite some many concepts that SBE 100 has taught me. Google exhibits many of these concepts and they have been invaluable in the success story of the company. This letter makes it to the list of the most interesting entrepreneurial pieces I have ever read. From a first person perspective, the letter is a great description of what aspiring entrepreneurs, investors and other people in the business world should expect with regard to investment matters. The explanation on risk and customer focus, plus the effect of the corporate structure on overall business performance are three aspects that caught my eye. If these are the things that Google has been up to, then it is no surprise the company has made such astronomical progress with their level of business and the market share they command in their industry. They deserve it all.

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