Introduction

E-commerce particularly the business-to-business (B2C) sales have been on a steady increase on the internet due to a better system of payment and increase in mobile gadgets, and also better shipping method. For a company to establish a global footprint for an e-commerce site, it needs to consider some factors such as

Assess demand and supply: A company should first conduct a thorough assessment of its product from a local perspective. In other words, carry out regional analysis of pricing, demand, consumer behavior, and competitors. The evaluation helps the company understand the dynamics of the product in terms of market size, price demand, and supply. The early assessment allows a company to understand the dynamics of international e-commerce operations before establishing footprints.

Localize product first:  Before a company launches a global market presence, it should first support and adapt to local preferences. For a company to expand smoothly to global markets, it should not neglect local consumers. The taste of local consumers is what helps companies to establish global footprints easily. A disconnect between domestic and international markets makes fragile markets.

Localize company site: localization company site makes it appear authentic for increased sales. Most consumers prefer products that are customized andhave a specific tune. Therefore the site will have a language used by the locals or hire locals to assist e-commerce suit to the new context.

Set prices well: Prices in the new market adjusted according to local currency. However competitive pricing is crucial and is pegged on the local environment. Again, the majority of consumers consider sites with the best local prices. Prices controlled by other factors such as the price of competitors, local tax environment and cost of production, therefore a company should carefully consider them.

Consumer data privacy: Consumer privacy is essential when dealing on global platforms as consumers want to assured of the confidentiality of their data.Cybercrime is a big problem affecting e-commerce in the contemporary economy. A company must invest in advanced technology that ensures customer privacy and also involve policies and team that would monitor the privacy of consumer data.

Markup Language

Mark-up language potentially increases online sales in the sense that it is used by business to communicate with another company. Markup language abbreviated as XML (extensible mark-up language) enhances web searches, and this streamlines e-commerce. Furthermore, it makes wireless phones and palm pilots a bit more useful. Mark-up language presents an array of procedures that ensure data structuring in a form that can be readable by a computer in all platforms.Mark-up language, therefore, is a medium of data transfer that instructs how to arrange images and texts properly.

Mark-up languages have changed internet usage by which companies now create their language to transact and communicate with each other more quickly and easily. For example, ThinkXML2000 allows organizations to change online forms without creating new ones.

E-commerce Software Functions

E-commerce software ensures that all tools necessary for management of the online store are put in place. E-commerce platform comprises of primary business functions and offers a platform that provides updated collaboration and streamlines operations to guarantee real-time data visibility across the organization. The features include client support; analytics and reports; procurement; marketing; content management; order management and inventory and pricing. E-commerce software makes marketing strategy simple through Search Engine Optimization(SEO) that allows optimization in an organic search engine. E-commerce functions make taxes and shipping automated by printing shopping labels and calculation of fees through the use of client location and send customer notification via email.

The functions ensure products arranged by quantity, color, size, images, and name. Furthermore technical skills not necessary in the operation as the software allows an online manager to create a site and its specifics

New- E-commerce Initiatives

A range of new e-commerce initiatives emerges as technology is advancing. First, the emergence of artificial intelligence (AI) for accurate prediction has helped marketers to target customers more efficiently. However, an increased ability to locate customers does not translate to effectiveness. Generally, artificial intelligence has added efficiency at which online business can identify and target customers. Secondly, shoppable personalized video launched by YouTube by which notifications in terms of cards pop-up to show items being sold.

Growth and Sustainability of New E-commerce Initiatives

There is a range of strategies to ensure the sustainability of new e-commerce initiatives. Some of them include;

Specific online target audience: For growth of viability of new e-commerce a company should create a positive online territory by which the company defines its product niche to allow attendance with a common interest easily locate the site.

Customization of a site: Tailoring of e-sites according to interests and needs clients is very helpful. Advanced technology allows personalization of the website to capture client preferences and interests in shopping experience and promotions.

Customize browsing experience to suit specific market segments through creating appropriate brands with a well-structured key for attracting an audience.

In conclusion, e-commerce has a lot of dynamics that all players should be wary of. A company that plans to venture into e-commerce should first have adequate human resources with enough experience in web analytics and web hosting and general ICT knowledge.

The establishment of the e-commerce platforms may not serve as a remedy for the extraordinary. The Curative measure of the e-commerce players in the industry.

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