discuss the variety of methods used by producers to promote consumer demand for products
discuss the variety of methods used by producers to promote consumer demand for products
Essay assignment:
- Drawing on all assigned reading from this section of the course (chapters 3 and 4 in Smart and Part VII in Goodwin et al.), discuss the variety of methods used by producers to promote consumer demand for products. Make sure to include a discussion of advertising, marketing, branding, media, wants creation, and planned obsolescence. Reference and explain at least 10 specific concepts or ideas from your assigned reading. (Include designation of chapter and page number for references from the Smart textbook; include designation of the specific reading, author, and page number for references from the Goodwin et al. supplementary readings.)
Minimum word count: 1000
- What do the films we watched in class tell us about the relationship between consumer needs/wants/desires/identities/well-being and the products offered by producers to consumers? The three films we watched in class were Feeding Frenzy, Consuming Kids, and Pyramids of Waste.
Minimum word count: 500
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