Rhetorical Situation

1.) Briefly describe the document’s intended audience.

The writing sample under review is misleading advertisements intended for the academic audience. Indeed, the paper is intended for students in literature to understand the negative impacts of misleading advertisements. The choice of audience dictates the tone and style used in the paper to reflect a more appealing approach to the topic.

2.) Briefly describe the document’s intended purpose.

The document is aimed at educating the audience on the role of advertisements and how misleading advertisements compromise this role. Essentially, the paper is an outline of the flawed process of advertisement concealed as creativity in a very competitive field. Further, the influence of misleading advertisements on the choice of consumers is analyzed in detail. Ultimately, the paper confers a deeper understanding of the covert concept of misleading advertisements.

Rhetorical Features

Describe—and if possible, quote an example of—2 to 3 specific rhetorical features of the document (POV, register, stance, structure, type of evidence, etc.)

1.) In laying out the arguments in the text, the author employs the rhetorical feature of point of view. The document is largely from a third person point of view making it effective in the communication of the message. By focusing on a third person voice, the writer avoids the personalization of the document through pronouns such as “they”.

2.) Still, the author uses rhetorical stance to effectively communicate to the audience. The document outlines the author’s knowledge in the topic thus gaining the trust of the audience. In addition, the author relates with the audience in that they are all academic students thus commanding audience.

3.) Lastly, the use of register is evidenced through styles such as jargon relevant to the particular field. For instance, the use of words such as “models” and “advertise” are relevant and unique to the subject manner with regard to their meaning. Therefore, the audience can effectively decode the meaning of these jargon words and gain the desired understanding.

Rhetorical Analysis

 Briefly describe how these rhetorical features help the document reach its intended audience and/or accomplish its intended purpose.

The use of rhetorical feature in any text is highly beneficial to the process of conveying the intended purpose. In the sample document, the use of stance, register and point of view effectively outlines the purpose of the document. In this fashion, the author is able to isolate the intended audience and convey the message with ease.

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