Digital transformation is one of the critical factors affecting companies in the current world. It can disrupt the operation of companies in different ways. A digital transformation brings about various challenges to organizations, which businesses must respond to them to survive in the digital age. First, companies should adopt customer-centric characteristics. To survive in the digital age, companies should focus more on the needs of the customers. By doing this, organizations can maintain a high market share because the needs of the clients are satisfied. To get a better understanding of the needs of the customers, companies should actively engage with the potential market on social media. This can be achieved through continued conversation through applications or even emails. The customer is a key stakeholder in the success of a business.

In the digital world, there are various ways in which customers can get the commodities they want. Online marketing is a crucial strategy being used by companies to attract more customers. Most of the people in the current generation are active users of modern technology. As a result, for a company to survive in the digital age, it should focus more on the satisfaction of customers due to increased competition.  A good example is the case of luxury brands where Diverse categories of consumers of varying preferences. As a result, it is essential for companies to put into consideration the needs of the consumers of its commodities during production. Without interacting with the clients on social media sites, it is not possible to understand the needs of the market. Thus, the adaptation of a customer-centric ethos is one of the critical ways in which companies can survive in the digital age.

Another way in which companies can survive in the digital age is through exploring different channels. In the current world, it is not possible to fir a customer to purchase a product without gathering adequate information about the commodity. Customers use different channels to research products, interact with brands and even make purchases. Thus, for a company to survive in the world of digital transformation, it must use different channels to offer more information about the product to the customers. A firm can use advertisement in social media, where many people will have access to the information. Additionally, the company can decide to create applications where the workers of the firm will interact directly with consumers. The staff will respond to any question and query from the potential clients, hence offering more information to the clients about the commodity. Thus, it is not possible for a company to survive in the current period without relying on different channels to inform the customers about the products offered.

The customers in the digital age have different preferences. As a result, for a firm to survive, it should use various means of distribution to meet the varying needs of the customers. In most cases, companies sell their commodities through wholesalers and retailers. However, this method of delivery is not sufficient in the current world. Companies should utilize other means of selling like online marketing. In the contemporary world, people prefer to shop online due to the advantage associated with it.  Many companies have combined both retail and online selling to capture a significant market share. In some cases, the distribution centers of companies cannot be located near the customers. As a result, people find it expensive to travel to get the commodity. In this case, online selling can help to increase the number of customers of the company. Consumers can order for commodities from the company and wait for them to be delivered rather than incurring the expense of travelling.  Thus, using different methods of distribution of products is a critical strategy which can be used to enable a company to survive in the digital age.

To survive in the current modern age, companies should focus on breakdown digital silos. Most organizations do not share data about their customers with other departments. This is a factor which can hinder progress in the digital age. It is not possible for a business to survive without depending on other players in the market. Companies have to work in conjunction with other organizations for them to succeed. A good example is that companies wishing to distribute their products through the internet have to depend on other technology companies. As a result, it is important to share data about the target customers, which will be used in the creation of marketing applications. It is not possible for a business to work independently in the digital age.

Companies are made up of different departments which work together with the sole aim of offering quality goods and services to the customers. Although these subunits work independently, it is important to share data regarding the customers among different departments. This will enable the company to focus on satisfying the needs of the customers on a general basis. If every department works independently, it will be hard for the company to survive in the current world.  Creation of data silos in a company in the contemporary world hinders the progress of companies. Thus, organizations should be ready to share data regarding their customers among different departments and other players in the market for it to survive. All this is aimed to enhance customer satisfaction, which is a crucial determiner of the success of a company.

 
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