Deri clothing and marketing is a business entity that deals in fashion and apparel. The manners are of both the genders, all types of sizes including children wear. It deals in all kinds of wears from shoes, socks, innerwear’s, shirts, blouses, trousers, and suits. Deri Mark founded this business in the year 2014. The founder of the company started from scratch whereby he sold sell his clothes on the streets. Slowly by slowly, the market grew to something unexpected; it becomes one of the best top sellers in the world hence opening its branches all over the world. This organization has noted a swift positive graph of expansion because of its quality of services and the warm environment that its customers find to be comfortable. These are some of the factors that Deri Clothing and Fashions use to make its brand. Diligence is one of the core values that Deri clothing has and hence has applied over its operating periods.

Deri company has various principles that assist the business in making a boom. Their brand core value is not only fashion but the experience and beliefs that people have in fashion and designs. The company thus uses the knowledge they have in serving their customers as a marketing tool. This is because style has ties with even with cultural aspects; this has made the company to embrace even the cultural attires as one of their brands. To make their business look more attractive in the eyes of their customers, the company has made its environment customer friendly and this, on the other hand, encourages the customers to want to buy more form Deri. Deri also conducts after sales services for its customers. Transport and delivery are one of the after-sales services that Deri does to its clients.(Andersen2003).

The company also operates one on one with its customers to make them have a sense of thought that they are valued and cared for. This is also to make the customers to be leads in their products and to have them fully participate and have experience for the business. When this is done for the customers, they do not give the price of the clothing’s the, but they are attracted by how the company excellently serves them. When the customers experience the taste of the services, the company becomes more attractive to the customers. These are some of the values that assist Deri in meeting its core values.

The company will be focused on everybody generally. This is because their products will generally be from children clothes to adult clothing. Thus their target market will involve every customer despite the age, gender, religion or politics. The company will deal with all types of appareling for every customer.

In collecting their data, the company will look at the most relevant form which is the use of social media to conduct their surveys. This is because anybody easily accesses social media and they can make their comments; these are the comments that the company will be using to conduct their surveys. Facebook will be used as the most relevant social media platform. When the comments are made, the company will collect the samples and make changes and improvements that are required by the customers.

In the market work, every business is striving to make it and to grow, due to this, they will do the best they can to survive in the market. Versace in Italy is one of the clothing lines that prove to be a stiff competitor in this line of business. They deal too in clothing from the foot ware to headgears. These are the same products that Deri sells in.Despite the same line of business, Deri company will out serve and survive more in the business world because of their services. The environment has been made friendlier, and the products are cheaper. Versace deals with most celebrities, this makes their products more expensive, this is the gap that Deri will take to offer the same products but with a lower price than Versace.

Deri clothing has since improved its operations. In the year 2016 when the new manager was appointed. He came up with these new marketing strategies that have seen the business rise by a certain percentage. For instance, the company made 300$ million in 2016 compared to 200$ million by the end of 2015.this marked an increase of 100$ million dues to the improved marketing strategies. Creating a favorable working condition for the company will improve how they will serve the customers. Thi, on the other hand, becomes an advantage to the company. The new strategies will further increase the profits of the company.

In 2017, the company made 450$ million, and by the end of 2018, the company was ranked one of the most perfuming after it made 550$ million sales. The strategies will be frequently adjusted to make the company register higher values year by year. New customer-friendly ways will be utilized in the coming years by the company to assist it in registering higher costs. (Olson2001).

The technology is also expected to be improved. The company is planning of purchasing drones to make the deliveries. Drones will fly from the company premises to the customers making deliveries quick and more comfortable. Customers will want to experience this high level of distribution thus making them make a lot of purchases for them to experience the drone delivery. These show that when the new marketing techniques are used frequently, the company will register more money in the coming years. The total expected cash by 2020 is 650$-700$ million.

Deri fashions design and use natural materials to make clothes. Wool and fiber are some of the raw materials that the company uses to make the clothes. This makes the price of clothes ate Deri complemented by the availability of wool and fiber. When there is an influx of yarn in the market, mainly the amount of clothing will hike by a certain percentage. Although there will be a rise in the price of clothes, the price will still be affordable to the customers. Fuel prices are also another complementary good. When the amount of fuel rises, the cost of the clothes at Deri will also basically rise. The reason behind this is that the products and the raw materials used in the company have to be transported. The machinery at Deri also uses fuel for their operations. These give reasons why when the prices will have to hike.

For the company to gain fame. Some strategies need to be applied to ensure that this is met. The company’s logo is one example that can assist in selling the co any positively. The logo of the company hence has a motto which when the customers read makes them want to purchase more form the company. An example is ‘FINEST CLOTHING FOR LIFE.’ Media is also another way through which the company can gain fame. It should be used, the magazines and journals about fashion should be fully utilized.(Roberto1989).

Generally, Deri has made itself successful because of the favorable environment that it offers to its customers. It is not only because of the clothes but because of the level of service that it does to its loyal customers. The marketing strategies are essential for any organization if in case they would like to excel. Due to this, all the company’s need to embrace this for their success. Various advertising strategies are also important because this makes the company have an identity. Because of all these, Deri fashions do well.

References

Luna‐Reyes, L. F., & Andersen, D. L. (2003). Collecting and analyzing qualitative data for system dynamics: methods and models. System Dynamics Review: The Journal of the System Dynamics Society, 19(4), 271-296.

Kotler, P., & Roberto, E. L. (1989). Social marketing. Strategies for changing public behavior.

Reynolds, T. J., & Olson, J. C. (2001). Consumer understanding and advertising strategy: analysis and strategic translation of laddering data.Intelligence Consumer Decision Making (pp. 135-158). Psychology Press.

 
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