Visibility of the System Status

When conducting a heuristic evaluation of the website, I see that the site lacks some principles in the visibility. To do this, I asked myself “where I am? What is this site all about?” in my opinion the site does not show or describe exactly what it is all about. It does not capture the attention of the user, the purpose of the website and the service provided by the site. Another problem is that it does not include the option for the visually impaired visitors. For instance, it lacks a section where the reader can click a button and then a voice guide would read what is posted on the site and would help the user to navigate the site efficiently.

I would recommend that the site owners should provide at homepage a brief description about the site. This should be done in a straightforward way. If this is not possible, then they should include about a page that would provide the user with the information about the site.

User Freedom and Control

Sometimes one would select the system functionalities or visit a section by mistake and would like to have an “emergency exit.” Even though the site includes a list of likes to navigate on every page, it lacks the integration of a home page link in every page so that the user can easily go back to the homepage when stuck in a current page or entered the page by mistake. One such an example is the cart tab which when clicked, displays the cart page. This page does not have a navigation link that would return the visitor to the homepage.

Balance of Content

I can evaluate the site as excellent in balancing the content of the site pages. It has balanced the text and images appropriately. It has not tried to include all the content in one page. Instead, it is divided into sections and subsections with drop down menus and tabs. It has also included simple text with a large viable image that would portray a “1000 words” by showing or capturing the mind of the visitor at a glance.

Navigation and Search

The site includes a nice navigation to what the visitor would want to book. The visitor can select the cruise he or she wants with a good filter for the start date, destination, and origin. Then the site keeps in memory the bookings made. This is done nicely with all the information including the cost and the date of departure included in a simple and concise manner. In fact, I have used less than 4 minutes when booking for a cruise from Alaska to Vancouver, CA in the month of May 2018. Similarly, I used less time to book a cruise from Bahamas to Miami, FL and comment in detail about the user experience of booking the cruise with respect to all the facets of the UX honeycomb.

 
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