Task 1

As per the latest organizational structure, both campuses have a student’s service area, which operates independently. The two areas should be merged into one area on the main campus. Doing so will ensure that communication to the students is efficient and fast (Powell, 2013). He marketing area can collaborate with the IT area in running a promotion to the students. The marketing area will develop the content, and then the IT area will deliver the content to the students through the existing communication channels.

Within the convergent environment, the role of the students is too vital since the convergence from a siloed to a convergent structure is driven by the students and the need to serve them better (Wolfe, 2014). The students’ activity determines the direction of the college. The students changing needs have to be reflected in the college activity, and the college has to respond to the changing habits and needs of the students. With the recent evolvement in technology, students’ feedback will be accessible and consistent. There are several avenues for expression, which can negatively affect the college and sets its momentum moving forward. Now that the departments are merged, and the college is interacting more with all the students, there is a need for the students to interact more with the college representatives. In addition, the students are responsible for brand recognition.

A unified messaging system that the college can use to communicate to clients is a college website. The college already has an existing website. By updating information on the website regularly, the College will be able to communicate with clients and students. The resources required to maintain an already existing website is a computer and internet connection, which are readily available. I addition, it only requires one person to update information on the website.

There are several regulations that apply to marketing communication in NSW.  The ACMA (Australian Communications and Media Authority) is the main regulator of communication for organizations in Australia. Guidelines provided by the ACMA include:

• Regulatory Guide No. 1-5
• Enforceable undertakings: Guidelines for accepting telecommunication obligations
• Reform of the broadcasting regulator’s enforcement powers.

Other governmental agencies can provide assistance and advice. These include lawyers, media regulatory bodies, and the organizational sector. The impact such regulation will have on the communication will depend on what the college intends to do with the communication channels. However, most of the regulations are put in place to protect the consumers from inconveniences such as spam emails. In the case of ABC, the regulations will influence what can be communicated and the privacy of personal information.

Task 2

Currently, ABC College has several tools of communication. These include college website, Printed brochures, notice boards, student management system, online learning management system and Facebook.  These tools are used to pass information to students based on the kind of information being passed. Private communication is done through the website while public information is shared on notice boards and Facebook. The online alert system communicates to students by sending emails, SMS, and Facebook posts. Feedback is collected by use of papers and through the website depending on the campus.

In some instances, there is double communication since the online systems send alerts to the student’s emails and phones. There is a need for the college to develop an ABC STUDENT app. A student app will ensure that communication is timely and efficient. Every student will install the app on their phones, and then every communication and adverts will be shared on the apps. The app is cost effective since it only requires a one-time development cost. Once developed, maintenance will be minimal since only one person, and an internet-connected computer is required to share information with the students through the app. In addition, apps are very easy to use, and students favor them. The implementation of this communication mode is very easy since the students will just have to download the app from anywhere and then login using their college credentials. Private information to the students will be shared to their personal accounts while public information will be shared to all accounts. In addition, the app manager can update information from anywhere and does not require being in college physically.

Collecting feedback from students, agents, staff, and teachers is significant for the college. Since the college wants to collect feedback electronically, the best tool to use for this purpose is the college website. The college should create an online feedback form and share it on the website. Anyone interested in delivering feedback can just open the website, access the form, and then fill it. The tool is very efficient since it can be accessed from anywhere. In addition, the college only needs to upload one form. The method is very cost effective, efficient and takes less time to fill.

Task 3

Regarding communication, the ABC College has several challenges. Communication is inconsistent since there is no collaboration between the two campuses.  In addition, communication is duplicated which might confuse the clients. Feedback collection is done by use of papers on one campus and website on the other. The marketing staff provides different information to the students at various times due to the lack of a single source of information. These challenges can only be overcome by implementing a cross-campus marketing communications. All the other areas should collaborate with the IT area for communication. The major forms of communication in the College are the college website and the social media, SMS, and emails. All the communications should be done by the IT are. All other areas should deliver any information to be communicated to the IT area and then the IT area will relay the information through the appropriate tool.

A channel that is very effective in empowering the clients and responding to their concerns is rapidly is the use of social media (Kim and Ko, 2012). Through social media, clients are open to say anything, and any concerns can be addressed rapidly. It is easy to follow communication on social media, and the clients will be able to interact with one another and share concerns. The college just needs to respond to a concern ones, and every user will be able to see the response as opposed to responding to every client personally.

Communicating with clients is a continuous process, which requires interaction regularly. When communicating with the different clients, ABC College should apply the following procedures:

• Should maintain professionalism
• Be appropriate to context
• Communicate in a suitable manner depending on the audience
• Communication be informed by organizational requirements

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