Technology Solutions

Technology One – Mobile Commerce

The integration of a mobile commerce system will have the most significant impact on the business. In the launch of the project, the company will have to upgrade its website in a bid to accommodate features of the new advancement in terms of capacity and processing speed. The mobile commerce structure will then introduce the online shopping options that will link the application on smartphones with the website. It will allow individuals to purchase services and commodities at the comfort of their homes, and have the company deliver it to their preferred locations. The customers will, also, be able to get notifications from time to time on recommended products or, earlier requested products. The technology will also upgrade the establishment’s payment system to pave the way for the modern and secure method of online transacting.

Technology Two – Big Data Knowledge and Management

With the launch of the digitized method of conducting business in the Brick and Mortar firm, the company will at that moment need to manipulate the data produced during the various processes. Big Data knowledge and management technologies will come in handy in this field to allow them to dig through the vast chunk of data and make sense of it, allowing them to make better decisions in terms of stocking and pricing. This analytics will enable them to understand what products are moving, in what season and for what reasons. The firm will use dynamic pricing and adjust prices to push unmoving products and charge highly when commodities and services are in high season. Additionally, they will be able to understand customer preferences and make informed decisions in the process of recommending products to loyal customers (Kwon, Lee, & Shin, 2014). Generally, the Data knowledge programs will enable the executive to manage client contacts, inventory, sales, and payments.

Recommendations

Technology Solution

The Brick-and-Mortar business is currently lagging in its structural organization. It still employs the traditional methods of marketing which are slowly getting obsolete. Many customers in this modern era prefer to buy and sell products online, and that is why the firm urgently needs to upgrade. Mobile e-commerce will be a critical transition to allow it to reclaim its position in the market by establishing a strong online presence. It will then be able to make use of social media and other digital marketing strategies that will double its sales in a short period.  E-trading combined with data management software programs will see that a company dominates not only the present but also the future. The program will enable it to parse through big sets of data and predict the movement of commodities in the future (Kwon, Lee, & Shin, 2014)

Overall Benefit

Efficiency

One of the essential elements of a functional organization is smooth coordination among staff members and, with clients. Mobile commerce allows customers who encounter obstacles in the entire purchasing process to get quick assistance from the care desk. Employees will also have an easy time reconciling sales and making reports to facilitate planning. Mobile commerce will also allow for easy and faster checking of orders to sort issues that may slow down delivery and enhance the purchasers’ satisfaction (Niranjanamurthy et al., 2013).

Big data analytics will enable the company to improve in the processing of vast chunks of data and allow the executives to make informed decisions that will aid in predicting future directions regarding product seasons, prices and customer preferences. Due to the high processing speed of the data systems, the firm will also benefit enormously in managing customer contacts simplifying the management of inventory and shipping processes. The brick-and-mortar company moves an array of products from the latest apparel to handbags and keeping track all of the goods may prove difficult. Trained staff will organize the information in ways easily understood by other employees, the owner, and the customers. It will enable the company to maintain an interface that is user-friendly. This addition will mean fast processing speeds that will attract more customers which will eventually translate to more sales for the company. The combination of the mobile commerce platform and the data analytics will, therefore, facilitate the achievement of the company’s primary objective; to increase sales by tapping into the online market.

Prospects

The world is currently embracing technology in all matters of business. All corporations are fighting to get their hands on the best technology in the market. Digitizing is a fundamental step for the Brick and Mortar Company in preparation for the future. It is slowly getting to a time when traditional methods of doing business will not work, and when that time comes, the firm will still be in a position to operate profitably and more efficiently than most of its counterparts. It will also be an excellent opportunity for the company to attract better talent to facilitate the expansion of the business into other regions and accommodate the globalization process. All structures are observing change to online methods. It, therefore, means that customers will now choose the firms that offer the most customer-friendly services and, with the highest values. Big Data and Knowledge systems will allow the fashion dealer to know what clients’ needs beforehand and complement this feature with safe and efficient payment methods.

References

Kwon, O., Lee, N., & Shin, B. (2014). Data quality management, data usage experience and acquisition intention of big data analytics. International Journal of Information Management, 34(3), 387-394.

Niranjanamurthy, M., Kavyashree, N., Jagannath, S., &Chahar, D. (2013). Analysis of e-commerce and m-commerce: advantages, limitations and security issues. International Journal of Advanced Research in Computer and Communication Engineering, 2(6).

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