Introduction

The case describes Kelly’s business and how she wants to put different strategies to make it develop into a more lucrative business. Existing businesses like Kelly’s company should use good business planning procedures to control their business dreams. They should maintain long-term goals; develop the plans in an organized way. Having the business plan in place is an excellent technique for expanding businesses, but some business owners dismiss it as a once function used to make the company start.

Growth Strategy

Kelly needs to control her business destiny, set long-term decisions and goals and calculate points to develop to get those goals. With no proper and adequate planning, the enterprise will react to functions as they come. Under effective planning, there comes a chance to take the enterprise positively to its future state. Kelly should take a fresh look at the development of her business to see the businesses’ overall performance, (Berry, 2000).

She should also develop her team with SWOT analysis. It helps in knowing the strengths, weaknesses and whether the business is making a positive progress or an adverse development. In addition, Kelly ought to make right and wise marketing strategies and know her target market well. She should also be committed to her work and establish regular plan reviews to help keep the business running.

Moreover, Kelly should improve her customer relations program well so as to make fully her clients happy with her products. Product design and manufacturing must play key roles in developing service processes and procedures. She needs to do market penetration and development strategies, outsource alternative channel strategy and make new products for new customers improve the growth of her business.

Business Form

Kelly should register a limited liability company that would suit her business growth strategy. Depending on Kelly’s expansion plans, an LLC provides liability protection to their esteemed members. It will also help her pass-through taxation and heighten her business credibility. Moreover, LLC has limited compliance requirements and a flexible management structure. All this will help Kelly’s business reach her goals and make her enterprise lucrative.

The fact that the owners of an LLC are not subject to personal liability for the debt and obligations of the business would make Kelly’s strategic plans work. She will have the same protection from personal liability that is granted to shareholders of a corporation. Although members of an LLC, especially a new company may find it necessary to give personal guarantees to secure financing for their businesses. Members of an LLC cannot be held responsible for the businesses’ debt and obligations merely because of their status in the company, (Maeda, 2011).

Financial Assistance

Many institutions offer financial assistance to businesses and people who have financial need. It depends on what your goals are and what you want to achieve at the end of the course. According to Kelly, her short term goals dictates what type of financial assistance she may need to expand her business. Many institutions offer subsidized finance rates to their clients. Banks offer mixed aid credit, loans composed of interest rates and highly subsidized developmental aid interest rates.

Kelly needs to have quite a sum of funds to expand her business that might not be within her capability to have it all as she requires it. The best place for her to find a financial assistance would be a bank where she would enroll for a loan that would fully assist her expansion strategies. Bank loans have a high flexible option for short term enterprises. The length she has to repay the money would vary depending on the terms and conditions or the agreement between her and the financial assistance providers. With her management plans, she can be in a position to repay the money and continue enjoying the profits of her business.

Organizational Structure and Staffing Needs

As a company, Kelly needs to focus on the management side that will bring out the issue of an organizational structure. After the expansion of her business, Kelly needs to find an organizational structure that will be efficient in the fields of operation before he fully expands to an international business. The best structure she would adopt would be the Administration, Finance, Human Resource and Marketing departments as that is how her business is running at the moment. With such an organizational structure, she will be in a position to meet her goals within her stipulated time. A vertical hierarchy as discussed above would provide the best management structure; organize specialized teams and functional categories for the business.

Moreover, Kelly should use lists, written procedures and standardized documents that will help save time and organize the business processes efficiently. [For instance, numbered purchase orders, invoices, and receipts are used in accounting systems to track all of a business’ transactions and make it easy to look up for information quickly]. Following the checklist of cash register procedures would ensure that her business sales are accurately recorded, and necessary security measures are never overlooked, (Schneeman, 2013).

Customers and Promotion

Customer relationships and development in a business are the motives behind its growth. Kelly needs to make new strategies to make sure she retains her old as well as get new customers. The best way to improve the customer’s response in a business is to change the quality of your products. Kelly also needs to do a bonus technique to her loyal customers who will in return refer more customers to her. With the efficiency of her services too, the business would retain its customers and bring in new ones.

The marketing personnel in Kelly’s business is supposed to make and form new strategies on how to promote their esteemed customers. Forming free promotional coupons for the business is a good strategy for the company to make the best out of its customers. At times, she should provide free services to her loyal customers and make them order more products. She should also add more products in her business to fit in the taste of many different people from different regions.

Ethical Issues and Social Responsibility

Ethics is a more considerable approach to an active company’s functions as it gives the best for the company and its clients. Kelly should reinforce a strong ethical platform in her business to avoid commotions with her clients or any other person. Being social responsible, on the other hand, is a wise way of running a business. She should be socially responsible for giving back to the community, providing adequate services to the people and being positive socially with her clients. Through positive interaction, providing training schedules to her employees and maintaining a positive relationship would raise a strong ethical background for her business.

Summary

Expanding a business is not an easy thing for many people. It is sometimes hard and difficult to address the issues at hand as there are many forces being the business expansion. However, through a good business strategy plan, having concrete goals and the will power to develop your business, nothing can limit that. Kelly needs to take the advice positively, implement it practically and have her business expansion plans evaluated and done correctly. She should maintain ethical approaches and become socially responsible to avoid any harm that may come her way. With all the strategies efficiently evaluated and applied practically, Kelly will dwell on the success of her decisions and reap better fruits.

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