Bananas are one of the products under the fair trade practice and which benefit from its association with the Fair Trade International organization. Indeed, about a third of bananas consumed in European countries have the fair trade standardization mark. In this arrangement, fair trade bananas are sold at a price that is relatively higher than the market price thus fetching higher rates for millions of international producers. Normally, the beneficiary producers are drawn from developing countries including India and Brazil thus uplifting people from poverty. By having the fair trade categorization, farmers in developing countries are guaranteed of continued employment through free marketing. In contrast, other farmers and producers must source for their eon markets thus incurring further costs in the process. In addition, fair trade banana producers are guaranteed of higher revenue since the products are priced higher in the market. On the other hand, regular banana prices often have to do with lower income levels as competition keeps the market price of bananas low.

Despite the benefit of having higher profit margins, fair trade banana producers receive a premium that helps them improve their quality of life. Some of these premiums are invested in healthcare, processing facilities as well as education. In contrast, regular banana producers must rely on the small profit to cater for all their social and economic needs thus denting their lives. While regular banana producers have no control over the market prices of bananas and the percentage of revenue they attain, fair trade banana producers benefit from stable prices. Further, these producers are also involved in the management of Fairtrade International and can therefore influence premiums paid out on top of the prices of bananas.

 
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