The first impression refers to an observation made in the mind when we meet or encounter a situation for the first time. The impression is vital since it helps in creating a savvy judgments about people, situations and media that we encounter. Precisely, according to the text, the more we know about how to analyze situations and draw informed conclusions, the better we can become about making savvy judgments about the people and media we encounter.  In regards to this, the journal entry will seek to communicate key concepts in writing and rhetoric and address the reader’s biases and assumptions with well-developed evidence-based reasoning.

Based on the text, the media component is anchored on rhetorical analysis. Twitter, television shows, web pages, billboards, and text images are made of language and images. Understanding rhetorical messages are essential to help learners and viewers to become informed consumers. Besides, it helps people evaluate the ethics of messages, how they affect the listeners and how they affect society. For instance, an advert of men’s deodorants does not just ask you to buy the product, but it also asks the consumers to trust the company’s credibility and ethos. Furthermore, since the use of media rhetoric surrounds us, it is therefore inevitable to understand how rhetoric works.

Having understood media rhetoric, discerning the context is inevitable. This is because rhetoric messages always occur in a specific situation and context. Lloyd Bitzer highlighted three parts to understanding the context of a rhetorical moment; exigence, audience, and constraints. According to the scholar, rhetorical discourse is usually responding to some problem.

The most significant assumptions made in this article is that the exigence, audience, and constraints are only one way to understand the context of a piece of rhetoric, and of course, there are other ways to get at context. I believe the scholar is biased to have made such a conclusion yet more research done on the same.

In a nutshell, the article seeks to explore into details about rhetorical analysis. It asks how discourse functions in the setting in which it is found. Any rhetoric that does not respond well to its context often fails to persuade.