Kevin Healy is a 24 years old male accountant at a financial company. He has been in this company for three years. His average annual income as a junior accountant is $42,576. Being an American, Healy is fluent in English and French. Healy is an accountant with expertise in financial management and analysis of current economic trends. His goals are to support the finance team and ensure that customers receive value for their money. Additionally, Healy is open to learning new ideas such as latest projects, expertise and building a partner-led approach. He has access to the internet. Moreover, he is interested in using technology to research about the company. The physical limitation that Healy has is lower limb loss, which has affected his ability to coordinate well with others within the company.

The demographic features of the persona will determine the content that will suit people of age between 18 years and 35 years. The audience prefers to watch highly produced content in the tutorial (Davey, 2016). Cultural and language difference will help in determining how the message of the content will be conveyed to so that the audience could understand without experiencing a problem. English is a language that most people understand; therefore, it would be appropriate to use English in the tutorial. Employment position of the persona will offer insights into who someone is and why the audience might believe in the content of the tutorial.

Do you need an Original High Quality Academic Custom Essay?